The business signage makeovers Phoenix members of the commerce community require are sometimes extensive. Case in point is American Barcode and RFID (AB&R). In the business of empowering customers to track and manage assets in a warehouse environment, in transit or on the store shelf, real-time inventory tracking has led to increases in employee efficiency and a reduction in paperwork. An industry leader since 1980, AB&R recently underwent an extensive location signage makeover in Phoenix’s Southbank area.
In the midst of painting the building and doing other upgrades, the management team contacted Spotlight Signs and Imaging Solutions for the signage makeover. The job was far-reaching. There was a need for monument, lobby, directional and building signage.
Building Sign
Exterior building signs for Phoenix area businesses must be durable and grab the eye of passersby. We relied on HDU construction, painted the marker and then used stud mounts to attach it to the façade. It mimics the look of the logo found on the customer’s website. The blue of the logo is offset by the white at the top. The lettering is done with black dimensional letters.
Monument Marker
Monument signs in Phoenix must be durable. This one most certainly is. It features a full-color laminated print, which we then mounted on an aluminum substrate. The aluminum itself is mounted to a sturdy block base that also displays the street number.
Lobby Sign
This sign recreates the look of the exterior marker. It is made up of ¾” painted PVC letters that are then mounted onto a ¾” clear acrylic panel with beveled edges. Since lobby signs in Phoenix are a major method for branding and marketing on the interior, it was imperative that we got the look just right. By repeating the look of the website logo, we allow consumers to make the connection between the company’s high-tech online persona and its office. The panel is mounted with ½” stand offs.
Directional Signs
Post and panel markers are the ideal signage solution for the company that wants to ensure traffic in the parking lot flows and specific departments are easy to locate. AB&R required a sign that pointed to shipping, receiving and deliveries locations. Post and panel setups are easy to place into an existing landscape setting, which helps them to blend in with the property even as they provide crucial information.
Window Graphics
Wayfinding does not end with the post and panel setup. The doors, too, are powerful directional signage substrates. Again, we added the logo and company name, identified the location of the main entrance and also allowed customers to find out where to pick up their orders. This ensures an effective flow of foot traffic and prevents frustration.
As noted previously, the signage needs at this location were extensive. The result is nothing short of eye-grabbing. The signage harmonizes in look and color. It complements the new building color. Consumers are greeted by a location where the harmonious exterior is logically set up with signs so as to minimize confusion and save time. Does your business property measure up? Perhaps it is time for a signage makeover at your location?