Recently, we wrote an article about Soda Bomb, which opened up a brick-and-mortar location at The Shops at Serafina. We assisted this client with tenant panels for a monument sign at that time. Did you know that the business started out with us by ordering food truck wraps in Goodyear, AZ?
Brand-Centric Food Truck Wrap Identifies a Newcomer to the Local Business Community
Last year was not exactly great for business. That is unless you are Soda Bomb serving the best food right out of a truck!. The company established itself in 2020 and decided to bring tasty soda concoctions to thirsty customers wherever they may be found. The business hired our sign shop to outfit their food truck with a wrap to stand out from the crowd.
We took the colors and logo display that the company had selected. Next, we designed a wrap that features the blue color against which we placed the black-on-white logo. Also, the truck features all the ways that customers can keep track of where the business will be next to dish up its half-pound cookies, which are also mentioned, and legendary sodas.
The fully wrapped food truck caught on. With the help of the colors and graphics combination, the business established a loyal social media following. Moreover, the income from its business was sufficient to expand to a brick-and-mortar location.
How Vehicle Wraps Boost Business
There is little doubt that the investment in the food truck wrap was well worth it. A closer look at the product explains why it succeeded in growing the company.
- Social media tie-in. For a food truck, the social media aspect is crucial. Because you do not have a regular address, it is the way you communicate with your customers. Moreover, it lets you build a following. The wrap featured all the handles the company uses across multiple platforms.
- Logo recognition. When the company started its initial rounds, it was essential that people would recognize the business. The logo is the best way of introducing it. Because it is unique, it made sense to place it on the truck, on social media, and the internet. If you need help with the design of a logo, we will gladly assist your company.
- Color palette. The color palette is just as important as the logo. It identifies your company. More importantly, it is the eye candy that makes the customer look up. We used slight color differentiation to create an attractive display. It grabs the eye and also makes the brand easier to recognize.
Do You Need Contractor, Medical, Retail, or Food Truck Wraps in Goodyear, AZ?
Spotlight Signs and Imaging Solutions wants to help you get noticed. If you have been thinking of opening a new business, take a page from Soda Bomb’s playbook and see if vehicle wraps could not be what will make you stand out. In the process, you may find that your truck’s presence paves the way for a brick-and-mortar location.
If you already have a storefront or office, how could the installation of vehicle wraps boost name recognition and business there? Call our shop today to discuss the options.