You find the tremendously popular Scottsdale Fashion Square at 7014 East Camelback. Apparel is the focus of the stores in this setting. That said, there are also department stores, electronics retailers and shops specializing in accessories. Shop at Ann Taylor, rest at the Macaron Café and find just the right accessories at Gucci. When you operate a retail or service location in this setting, you need the right retail store signs for the Scottsdale Fashion Square. What are your options?
Window Graphics
Your windowpanes have the power to communicate quite effectively with shoppers. Use colorful graphics to get the attention of passersby. Follow up with vinyl window lettering, which provides the information the consumer needs to understand your message. Remember that you want to give just enough information to pique the interest of passersby but not so much that you answer every question. At Spotlight Signs and Imaging Solutions, we routinely work with store owners who want to get noticed with the types of window graphics that perfectly brand the location while advertising their products or services.
A-Frame Signs
An A-frame sign is the ideal secondary signage choice when you put window graphics in place. That said, A-frames are also successful at advertising your products or services by themselves. Placed into the flow of foot traffic, you bring your sales message to shoppers who might be headed to other locations. It is the persuasive nature of your message and the enticing appearance of your signage that can persuade these shoppers to visit your location first.
Point of Purchase Signs
Point of purchase signs fulfill two basic requirements.
- Advertise a product.
- Educate the consumer.
The classic point of purchase sign is mounted right next to the product and offers insider information that promises an enhancement of the consumer’s enjoyment if the buyer also purchases another related product. In the grocery store setting, you frequently see this at the wine shelf where signage solutions provide input on cheese and food pairings. The advantage of this product is clear. You encourage the purchase of a secondary product that the buyer may not have considered when initially entering your store. Our experts work with you to devise markers that display your branding and logo information while hitting all the right notes that appeal to your shoppers.
Sale Signs
Retail store signs for the Scottsdale Fashion Square would not be effective if they did not clearly provide sales information. Sale signs may be seasonal, temporary or year-round. This calls for an expert design that turns your message into a visually attractive signage solution for all of your sale occasions. We frequently work with store owners who still have prior sale signs and artwork related to them.
If you envision a complete change in the look and feel of this signage solution, we gladly design your markers from scratch and provide you sketches that outline the finished look. For retailers who are undertaking a re-branding, this is a must. After all, you do not want to show off your new look but still bring out last year’s sale signs with the old appearance.