Locally owned and operated, the Providence Insurance Group has been a fixture of the Arizona business world since 1983. Since the group is licensed in 24 states, it believes in the small office model, which allows local agents to form relationships within the community and then also serve the members of this community. When Provident Insurance was looking for a lobby sign for its new office in Scottsdale, AZ, the management contacted Spotlight Signs and Imaging Solutions.
It was important for the sign to represent the company well and promote its image as one of the premier independent insurance agencies in Arizona. We worked closely with representatives from Provident Insurance to design the optimal lobby sign that fit the décor (there are a lot of glass walls and doors in the building). We decided on a marker with dimensional foam letters (letters with painted acrylic faces), which were then mounted to an acrylic panel with beveled edges. This panel was mounted to the wall with ½” stand offs.
The result is an air of sophistication but also a clear ability of the company to function as a thought leader in its niche. Insurance company lobby signs have the difficult task of promoting the company but also branding the business. The markers must showcase the businesses as being at the forefront of client care, policy awareness and streamlined processes. Of course, each business model has its own challenges. For example, lobby signs for Scottsdale, AZ, technical companies must help with branding these companies as being on the cutting edge of product development and enhancement.
What are the challenges that your commercial niche poses? With the right lobby marker, you can communicate how you handle these challenges. All this is done with material choices and style elements. What are the options?
- Foam. Foam is suitable for virtually all types of lobby markers. It is a great material to use when you desire a three-dimensional display. Since we can make the 3-D effect as dramatic as you would like, it is possible to create a striking effect on your focal reception area wall with little more than the sign and some well placed illumination sources.
- Metal. In the past, metal markers were cost prohibitive to all but a few select businesses. This has changed with the advent of metal laminate. We now take foam as the backing substrate and then add metal laminate strips. The resulting lobby sign displays a sophisticated look that is at home in all settings. Choose it to convey old-fashioned values or point to the longevity of the business in the market.
- Acrylics. Acrylic letters are fun. They come in so many colors that they easily match your interior decorator’s setup. Precision cut, they mount directly to the wall. When you choose a color that contrasts the wall paint, you get a stunning effect. Since these letters are very lightweight, they easily attach with silicone, which makes them appear to float. When you want to go for a more intricate look, opt for acrylic panels. They are elegant, on the cutting edge and allow for highly artistic designs.
We are your first choice for lobby signs all over the Valley of the Sun!