Acrylic is the type of material that makes a favorable first impression and imbues your space with a contemporary flair. Let’s take a closer look at professional brand building with acrylic lobby signage – particularly when compared to metal.
First Impressions Count, and Acrylic Offers the Needed Versatility to Make it a Great One
Acrylic lobby signs are frequently the first signage product customers see inside your storefront, office, or warehouse. You have one opportunity to set the tone for this experience. Do you want to focus on a high-end appearance, advance a brand message of trustworthiness, or underscore your company’s dedication to professionalism? It is easy to do with acrylic that we custom-cut into logos, letters, or shapes.
Moreover, acrylic displays can be used as transparent boards, frosted backdrops for letters, or colorful logos. Utilize the material with backlighting for a distinctive brand presentation. When paired with design styles, mounting choices, and fabrication options, acrylic lobby signage can identify your brand as being creative, innovative, trustworthy, or playful. Moreover, 3D signs and letters make ideal office signs because they command attention from visitors to your space.
Acrylic Versus Metal
Which is right for you? Metals also offer numerous advantages when it comes to branding. A comparison of professional brand building with acrylic lobby signage versus its metallic counterparts shows that acrylic comes out ahead, in specific circumstances.
An Aesthetic Appeal That Combines Durability With a Contemporary Display
Acrylic is glossy. It is modern, champions clean lines, and brings unrivaled versatility to the space. Imprint your company’s information with vibrant colors, add backlighting, choose a transparent or frosted display, or underscore your brand’s innovative attitude. Metal lends your space a premium look that conveys a sense of formality and sophistication. Here, brand building focuses on textures and finishes instead of design options.
Brand Building With a Budget-Friendly Approach
Acrylic looks as expensive and unique as glass. However, it is far more durable and does not carry the high price tag. Therefore, acrylic is an excellent option for startups, expanding businesses, and any brand that champions out-of-the-box thinking and clarity. Metals are more expensive and, therefore, appeal to luxury brands or those that want to underscore stability, tradition, and prestige.
Suited for Brand Recall in Specific Environments
Both metal and acrylic are suitable for brand building. That said, acrylic truly shines when your brand wants to portray a forward-thinking attitude coupled with creativity and accessibility. Metals focus a customer’s attention on a brand’s legacy, its longevity, and seriousness. Not surprisingly, you frequently see acrylic in medical offices, retail venues, and businesses with a creative brand message. On the other hand, metals are often preferred choices for law offices, accounting firms, and companies seeking to convey a sense of prestige.
Which brand-building option is right for you? Let’s talk about it. Call us today!