What are the best car wrap colors? What is the difference between full and partial wraps? We recently designed, produced, and installed a partial cargo van wrap in Phoenix, AZ. Let’s talk about our client’s decision-making process.
Case Study: Pro Data Comm Brands With a Custom Vehicle Wrap
Pro Data Comm specializes in fiber optics, video surveillance, and low-voltage cabling technology. The client uses a 2022 Ford Transit 250 cargo van to transport tools and materials. The partial vinyl wrap the client chose focuses on the company’s signature logo and then adds brand differentiations and color splashes that draw attention.
Comparing and Contrasting Full and Partial Custom Vehicle Wraps
A partial wrap covers specific areas of the vehicle. It is ideal for small businesses with limited marketing budgets. The graphics impact can be fantastic as long as the product is well-designed for the brand message. Here, the selection of car wrap colors must be fully brand-centric for a maximum return on investment.
A full wrap covers the vehicle’s entire surface. It is a bit more expensive but provides the maximum visual impact. Besides that, the printed vinyl protects the paint job, which is a valuable consideration when you lease a vehicle or plan to take advantage of its trade-in value. Moreover, you can augment the graphics by adding perforated vinyl window graphics.
Is Your Business a Good Candidate for a Partial Vinyl Wrap?
Our clients who operate small, local businesses or startups have had excellent success with partial wraps. The same goes for larger companies that are considering seasonal promotions or temporary campaigns. Conversely, if your focus is on vehicle paint protection, then the long-term investment in a full wrap could be a better option. This is also true for growing companies that need to emphasize their branding among prospective customers.
Examples of Partial Wraps and Their Impact
- Plumbing contractor vans. Our team does a lot of work for local plumbing contractors. These companies usually have larger vans that make ideal movable billboards. Here, the focus is on relationship marketing. Remember that prospective customers are more likely to call a company that they have seen around the neighborhood than someone from a web search.
- Work trucks. Building contractors frequently use work trucks that are well-suited for transporting lumber and similar materials. We recommend partial wraps for these trucks because the sides of the larger vehicle work well for advertising. The tailgate is another fantastic place for advertising and branding.
- Sprinter vans. The large size of Sprinter vans makes them suitable for partial wrap advertising. You miss out on an opportunity if you keep them blank. Besides the advertising potential, a partial wrap here allows for visual segmentation of the vehicle, which turns heads.
Whether you need a work truck or a partial cargo van wrap in Phoenix and the surrounding areas, our team can help. Contact us today to request a vinyl wrap quote!