Exterior signs are weatherproof and get the attention of passersby. It is one of the reasons why more and more companies buy backlit channel letters in Chandler, AZ. The latest example is Prism PSG, a well-known engineering services provider. Take a look at the project!
Designing Visibility with Distance in Mind
Prism’s office is on Chandler Boulevard, off the 101 and near McClintock. Visitors to the company need to be able to see the building sign from quite a way away. We could accomplish this goal by suggesting the design, fabrication, and installation of halo-lit channel letters.
Measuring for Maximum Height and Width
We visited the location and measured the facade. The sign had to fit between two building features. Concurrently, it had to be larger than the numerals identifying the address. After developing the specs for this product, our front office handled the permitting paperwork.
In the meantime, technicians began the fabrication of the individual pieces. Notice that the color selection is identical to the tones used for the company’s corporate palette. Because the fronts of these letters consist of aluminum, we were able to paint them black. The logo follows the intricate color scheme of gradient tone changes.
Installing Halo-Lit Channel Letters by Following the Industry’s Best Practices
Our installers are firm believers in the use of color-coded templates. Besides making the task easier, it ensures that the letters are perfectly spaced. And, in the case of reverse pan channel letters, it is critical to get the spacing between the wall and the backs o the letters just right. It is the best way to determine the intensity of the halo.
Reverse Pan Channel Letters Versus Front-Lit Channel Letters
After dark, the illumination from halo-lit channel letters bathes each letter in an individual glow. Because the client uses a dark color for the letters’ fronts, it stands out beautifully and immediately catches the eye. The facade takes on a sophisticated look and feel that reflects well on the business.
On the other side are the front-lit channel letters. These allow the illumination from LEDs to escape through the fronts. We typically use polycarbonate to shape the fronts and paint them. After dark, the LEDs bolden the brand color and make it shine brightly.
Both signage designs work well. As a general tip, we have observed that clients with dark letters tend to focus their advertising on the font presentation. Those with colorful letters focus much of their brand identity on the color palette.
Can You Get Both? Yes!
Of course, if you like front-lit and backlit channel letters in Chandler, AZ, we can accommodate you. By adjusting the production details of the letters, installing them with standoffs, and adding more LEDs, it is frequently possible to create a hybrid signage setup that looks stunning. This works best when you have colorful letters in a unique font.
By the way, did you know that you do not have to limit yourself to white LEDs? They come in a rainbow of colors, which we could use as another tool to underscore your brand identity. Call us today to schedule a design appointment!