The office environment provides an excellent stage for the display of branding and marketing information. While overt “buy me” signs are not usually acceptable, a more subtle use of companies’ branding messages is a highly effective means of communicating your advertising information. Support the interior décor with a collection of indoor signs in Gilbert, AZ.
Lobby Signs Becomes the Focal Points of the Reception Area
When done correctly, the lobby sign is the first indoor signage product the consumer sees when entering an office. As a wayfinding tool, it tells your customer that s/he is at the right place. Functionally, it ties together the look of the interior design style elements you have chosen for your office. As a result, we always urge our clients to select their materials, colors, and mounting hardware for the lobby marker first. Any other signage products they may pick out later have to match the overall tone of this pivotal product.
Wall Graphics and Mounted Prints Imbue a Space with Ambiance
If your reception area sign is avant-garde, any mounted prints or graphics you display must follow suit. Make a style mistake here, and your branding message is off. You have a number of options open to you for these distinct signage solutions.
- Informative graphics. Use wall graphics to inform your clients about your company’s history, its planned expansions, and the new products or services you intend to introduce. As a part of your overall branding, it shows you as a successful business on the move.
- Educational images and lettering combinations. When your firm is involved in community projects or volunteerism, put together a wall graphics collage that educates visitors to your office about the efforts you undertake, the organizations you support, and the innovative programs you champion. Doing so highlights the values that you and your customers share which, as you might guess, is all part of your greater brand message.
- Stress influencers. Mounted prints showing company founders or individuals who have been instrumental in your particular niche are a great way of introducing who has influenced you. Combining the display of wall art with a deeper message ensures that you use your wall space to its fullest marketing potential.
ADA Signs Round out the Visual Presentation
There is no reason why legally mandated signage cannot support your overall advertising and brand messages. The Americans with Disabilities Act (ADA) stipulates the design and installation of specific wayfinding signs to benefit visually impaired consumers. In the past, the majority of these sign products would be functional and utilitarian but did very little that supported the carefully chosen interior style elements. Now, you can incorporate these signs into the overall décor of your office and still comply with the Act. The use of acrylic, metal and a host of color options that allow for just the right contrasts make it possible.
Buying Indoor Signs in Gilbert, AZ
Contact our product specialists to discuss the design of a signage collection for your office. We work with you to put together a look that presents your business as a whole and introduces the consumer to your colors, fonts, and taglines. Schedule your design consultation today.