Isuzu box truck wraps for Gilbert, AZ, contractors make the difference between furthering brand awareness as well as name recognition and simply being the professional in the non-script van. Just ask the Plumbing Medic! Located at 75 West Baseline Road in Arizona’s Gilbert, this commercial and residential plumbing contractor was looking to freshen up their fleets design with a new look. Realizing that it was time to get noticed with a fresh look and new branding, the company’s management contacted Spotlight Signs and Imaging Solutions.
We worked with the lines of the vehicle to create an attractive wrap that mimics the logo and banner setup on the Plumbing Medic’s website. We changed the backdrop to black and included the pipe logo as we well as the red typeface. We added the phone numbers for the different service areas. The truck wrapping notes that the service is provided by licensed and insured contractors who are on call around the clock. The front of the truck is red, which beautifully harmonizes with the coloring of logo and typeface. Whenever the contractors now drive up to a home, there is no doubt about who is taking care of a homeowner’s plumbing system.
This same technology can do wonders for your company’s name recognition as well.
- Harmonize truck logos with website graphics. Matching up these two graphics is of vital importance. More and more consumers check out a local business with a smartphone or other mobile device before making the decision to call. When your wraps and website graphics are identical, it tells the customer who may have just taken a cursory glance at your vehicle that they have arrived at the right place. If there is a noticeable difference, the customer might second-guess herself and go back to look at your truck. If the driver has moved on, you may be missing out on the call simply because your graphics did not match. Do not make this mistake!
- Make long term memory work for you. The box truck wraps Gilbert, AZ, locals see do tend to stick in their memories. Studies have shown that passersby have an almost 97-percent recall when it comes to wrapped vehicles. They will most likely remember your name, niche and some aspect of your logo. For the Plumbing Medic, it might be the imitation of a medic’s cross made from plumbing pipes. This innovative yet easy to remember graphic is very difficult to forget. If you have an equally well-designed logo, make it work harder for your business. There is no reason why you cannot be just as memorable whenever you park the truck in a driveway or on a busy street.
If these sound like great reasons to turn your non-descript fleet of work vehicles into a wrapped group of marketing machines, call us. We can get started quickly on the design of the wrap and offer you some sketches for your approval. When you are happy with the results, we manufacture and install the wraps. Before long, you are increasing brand and name awareness every time you are out on a business call or making a delivery.