Phoenix is world-famous for its sunny weather and heat. It is a favorite tourist destination, and if you are running a store or restaurant, these Phoenix signage tips are for you!
Heat Impacts Exterior Signs
Prospective customers look for stores or eateries with crisp, clean, and legible signage. However, the Phoenix sun is at odds with maintaining the pristine looks of your 3D letters, polycarbonate panels, and window graphics. Look for discoloration, washed-out colors, and peeling vinyl letters or decals.
Tip: Plan for signage repair sooner rather than later. Arizona sign repair services include essential maintenance for damaged signs or updates to outdated products. The earlier you call in our repair team, the smaller the damage we need to treat, which translates into lower costs.
Replace products with signs that use heat-resistant materials. Examples include UV-resistant paints and finishes. If your signage is still illuminated with head-producing bulbs, it is time to change over to LEDs. Our team can assist you with this project.
Re-Use Seasonal Signage Only When It Is Still Legible
Seasonal signs are excellent for special shopping or dining occasions throughout the year. Whether it is the winter or spring holiday shopping season, banners, A-frames, temporary window graphics, and similar products are excellent add-ons. These signs also work well when you change your hours during specific times of the year.
Tip: Work with our graphic artist to determine the best seasonal signage products for your Arizona store or restaurant. Doing so is particularly important when looking to boost foot traffic in an area where competition is close by.
There is no Over-Communicating in Wayfinding Technology
Phoenix shoppers are looking for the best deal and the easiest way to navigate a facility. While a store or restaurant’s layout makes sense to you, it might not be the same for a first-time visitor. Far too often, would-be customers walk away because they cannot find an entrance, get confused with a restaurant’s seating rules, or find parking too challenging.
Tip: Combine effective signage with brand-building at your location. For example, clearly mark areas for short-term parking and curbside pickup. Banners are fantastic. Another excellent option is the A-frame. It lets you change your message, gives customers options, and is ideally suited for detailed instructions.
Two Additional Phoenix Signage Tips
The prior tips are tried and true options that apply to all types of Phoenix business owners. However, we have a couple more items that are ideally suited for the owner or manager who is fearless in thinking outside the box. For example, consider using floor decals and stickers. They are unusual and sure to catch the attention of anyone walking past your business.
Secondly, go digital. Digital signs are the wave of the future. They let you change messages in real-time, which makes them consistently relevant. Work with our team to determine the best look for an exterior digital marquee. Call today!