Located at 7661 East Gray Road, Immedia is a thought leader in the field of integrated technology. The company leverages its APEx certification for customers in the Southwest. When this firm needed partial fleet graphics in Scottsdale, AZ, a member of the management team contacted Spotlight Signs and Imaging Solutions.
Translating Detailed Specs into Excellent Van and Truck Wraps
When we met with the client, the team presented our technicians with detailed specs for the wraps that it wanted to see. They included the color codes as well as the placement of the different style elements. Because we are a full-service sign shop, we can work with specs that our clients bring to us.
In this case, we worked hard to translate the details into wraps for the firm’s fleet vehicles. Our technicians then ensured a seamless installation that looks fantastic and promotes the business. Now, consumers notice the white and blue base colors that display the company’s name toward the upper third of the wraps.
Phone numbers, contact details, and niche explanations follow. It is interesting to note that we also treated the vehicle hoods, which is something that you do not see very often. In this way, Immedia found another way to set itself apart from other companies who are also using wrapped vehicles on the road.
What Goes into the Design of an Excellent Wrap?
We gladly work with the specs that you have on hand. In fact, quite a few of our business clients bring us designs that their advertising firms have put together. That said, we can handle this aspect of the project as well if you prefer. As a general rule of thumb, we suggest that the company’s name and iconic logo presentation should take up the upper third of the vehicle.
Our technicians recommend this placement simply because it will be what is highly visible when your car, truck, or van is stopped in traffic. When others are waiting with you at a red light, your name and logo become what is most visible and, therefore, memorable. Besides that, we always suggest the integration of your brand colors.
Take a page from the playbook of Immedia, and make it a significant focus of the finished product. Contact details should always be part of your wrap. Some companies include their phone numbers. Others add email addresses and social media handles. You decide how you want the consumer to connect with you.
Depending on the wrap’s message, also consider the other style elements.
- Advertising. Talk about the specials that your firm runs. This is an excellent option to make a splash and put the consumer in a buying mood. Did you know that you could add on this portion as a temporary feature to a permanent wrap?
- Branding. When you want to highlight brand recognition rather than product or service introduction, we recommend focusing on colors and taglines. Doing so assists the consumer with the development of brand awareness or recognition.
- Company introduction. If you are thinking of entering a new territory, you cannot go wrong with a company introduction that includes a differentiation from your competitors. It tells the customer why they should be doing business with you.
Ordering Partial Fleet Graphics in Scottsdale, AZ
Our sign shop will gladly work on your graphics project. Whether you have specs in hand or need a design from the ground up, we can help. Spotlight Signs and Imaging Solutions does business out of 1310 North Acacia Drive in Gilbert, AZ. From there, we serve the business communities in and around Phoenix and the valley, including Scottsdale, Gilbert, Chandler, Mesa, and Tempe.