Building signs fulfill a three-fold function.
- Underscore the good looks of the building’s architecture.
- Present a company’s marketing and branding messages.
- Act as wayfinding tools for motorists and pedestrians.
You already know that you have plenty of options when picking out the right signage solution for your location. Our guide to building signs for Chandler, AZ, helps to narrow down the selection for best results.
Lit or Unlit Signage?
Building signs fall under the two categories of lit and unlit markers. The difference is the presence of built-in light sources. For example, lightbox cabinets and channel letters usually come with LEDs. Dimensional letters and panels (and sometimes channel letters, when requested) do not feature these light sources. When clients order unlit building signs, they usually already have façade or landscape lights in place, which they then aim at the signage. Doing so illuminates the products and frequently produces impressive shadow displays.
Dimensional Letters or Boards?
Channel and dimensional letters offer the advantage of calling attention to your company’s chosen font. When this presentation is an integral part of your brand message, it makes sense to see it emphasized on your building’s front. Conversely, when the package of your logo, font, color selection, and decorative touches makes up the brand message, you may be better served with the presentation of a board display such as a routed panel or an electrical cabinet.
Should You Go High-Tech?
LED reader boards are a signage solution that appeals to companies in fields where offers and information change rapidly, which then has a direct impact on the products and services the business offers to the consumer. Mortgage brokers, property managers, banks, real estate professionals, and warehouse stores favor this signage solution. Combine it with a box cabinet for your branding, marketing, and wayfinding. What makes the signage work and attract attention is the frequent change of the advertising message.
Material Choices and Installation Options
- Channel letters and box cabinets. The bodies of these products consist of lightweight but sturdy aluminum and polycarbonate for the fronts. We mount box cabinets directly to the wall. If feasible, we install channel letters flush to the surface. When access to the backs of the letters is impossible from the other side of the façade, our technicians use a raceway that contains the electronic components. We mount the letters to the raceway and then install the raceway to the wall.
- Dimensional letters and boards. Select from outdoor-rated foam, metal, or acrylic. Opt for flush mounting displays or standoffs. The latter option puts a bit of space between the letter and the wall, which lets you create a shadow presentation. Depending on the makeup of your façade, it is possible to mount letters standing up on – or hanging down from – an overhang.
- LED reader boards. Their makeup mimics an electrical cabinet. We also install these products in a similar fashion.
We hope that this guide to building signs for Chandler, AZ, stores and service establishments has answered some of your questions. Of course, we are always available to address any other inquiries you may have. Contact us today to find out more!