When thinking through signs for new businesses in Chandler, AZ, plenty of entrepreneurs focus on building markers. Although it is true that the exterior sign is one of the most important investments you will make in the success of your business, remember also that the signage you put on the interior has another significant effect on your customers or clients. Make a mistake here, or put these products on the backburner, and you will likely fail to reap fully the benefits that your façade sign provides. What are your options?
Lobby or Welcome Signs Continue the Conversation Your Exterior Marker Started
Offices require lobby signs. Retail establishments have the option of selecting either a foyer marker or a welcome sign. Both products utilize your company’s colors, logo display, and font to create name recognition and generate brand awareness. To heighten the effectiveness of this advertising tool, consider the use of the right material and mounting method.
For example, material options include acrylic, metal, and foam. The latter allows for the creation of dramatic three-dimensional displays. Paint the foam, add a digitally imprinted vinyl overlay or opt for the use of acrylic laminates to create a look that pops. Installation methods vary depending on the weight of the signage. We recommend the use of brushed aluminum offsets that hold even heavier products securely in place. The offsets come in a number of different shapes that allow you full customization of the setup.
Window Graphics Reel in the Foot Traffic
Once again, it is the building sign that gets the attention; but it is the use of window graphics that causes passersby to step a little closer. Our graphic artists create these products from high-quality vinyl that shows off vibrant colors, crisp edges and any design that you envision. Choose from niche-specific images, lettering, or renditions of digital photos depicting products or anything that you can think of. Some of our business clients like to use these graphics year round. Others reserve the usage for special occasions such as back-to-school shopping or the winter holiday season. Or, consider adding frosted vinyl window graphics to conference and meeting rooms.
Wall Graphics or Murals Create an Instant Atmosphere and Support Branding
Your brand is the face of your company. It may be conservative or avant-garde, minimalist or opulent. When you want to portray this image to the consumer, you would usually rely on wall art and decorations. Why not use wall murals or graphics to achieve the same goal without having to fall back on dust catchers?
The image selection greatly influences the way that your customers perceive your brand. Choose a Parisian street scene for a bistro or pick a New York skyline image for a deli. Service providers may opt for wall wraps that feature subliminal images of their logos. Stand-alone graphics work well as lobby sign replacements or supporting artwork of your branding.
When you are ready to discuss new business signs in Chandler, AZ, contact our specialists for more information. We work with you to put together an interior signage suite that meets your needs and supports the message you initially presented with your building sign. Contact us today to get started on your project.