Located at 2944 North 44th Street in Suite 200, NAI Horizon is a commercial real estate firm with global reach. Because it provides property management services as well as brokerage assistance to its customers, it is one of the most prominent Phoenix companies. When the firm sought to mitigate the fishbowl effect of its conference room design, the management team contacted our sign shop to discuss the design of etched vinyl window graphics in Phoenix, AZ.
Unique, Brand-Centric Window Graphics Combine Form with Function
The primary goal of the window graphic was privacy. It was not very easy for team members during meetings to maintain focus while people were walking by and looking in. For others, there was a privacy concern. These team members felt uncomfortable with discussing sensitive topics because so many prying eyes were around.
At the same time, there was a focus on optics. As the premier commercial property firm in the region, any window graphics product had to underscore the company’s brand message. Our sign shop was able to create the ideal product that met all the business’s needs.
Our graphic artist designed a Phoenix skyline etched in vinyl. It looks chic and fits perfectly into the space. Next, it focused on the main attractions that anyone would recognize. They include Chase Field and the downtown skyscrapers. This graphic takes up roughly two-thirds of the windows.
At this point, we focused on the brand-centric presentation. For this product, our technicians overlaid the frosted vinyl with a colored product that features the company’s lettering and logo. The combination of colorful and frosted vinyl has a stunning visual appeal that is not lost on customers and other visitors to the space.
Emphasize Brand Awareness Building with Privacy Graphics
It is a common misconception that you have to compromise when you are looking for privacy. In today’s contemporary office design, there are plenty of glass surfaces that complement an open floor plan. There is no need to close off these surfaces with shades or floor to ceiling dusted glass coverings.
Our team routinely works with companies that desire a brand-centric display, which supports their message’s reach. Some use these images to tell a brand story. Other companies focus their attention on advertising services or products. There is no shortage of options.
Here is How to Order Etched Vinyl Window Graphics in Phoenix, AZ
Many clients come to us with a plan for what they want their graphics product to look like. We can work with the sketches you might have already drawn up yourself. However, you do not need to have this much detail already in the works. Take a page from the playbook of NAI Horizon, and discuss your goals with our team.
From there, we design several sketches that could be ideally suited for what you need the graphics to accomplish. By the way, if you already have professionally done specs from an advertising agency, we will gladly fabricate the product and professionally install it in your office, store, or elsewhere. Contact us today to get the ball rolling on this project!