Located at 3707 East Southern Avenue, Montera Captive Insurance Management serves insurers that fall under provision 831(b) of the tax code. Examples include industries in the automotive, hospitality and retail sectors. Montera works with companies to form and then manage captive insurance companies. Customization is the key that separates this company from the competition. When it came time to look more closely at the lobby signs for investment firms Mesa, AZ, professionals swear by, the company’s management team contacted Spotlight Signs and Imaging Solutions.
Vibrant and Branding Building Lobby Sign!
We met with the management team to discuss the branding needs and material preferences as well as possible color selections. Due to the highly recognizable nature of the logo setup that consists of two colorful squares, we suggested the use of acrylics. The resulting marker features a black base board to which we mounted a clear overlay. Standing out from the glossy top layer are the letters that describe the company’s name and niche specialty. The colorful squares add the finishing touches. The dimensional nature of the white lettering and the black color of the setoffs that hold the sign in place contribute to the sleek professional look.
What does your lobby sign say about your business?
Branding
Does your sign send the right branding message? It would be simplistic to say that a lobby sign should look professional. This is a given. Nevertheless, there are things the sign says with little more than the selection of colors for the sign-mounting hardware. The combination of acrylic colors or even just the selections of glossy and matte finishes on the sign send messages as clearly as the colors and the words that the markers display. We work with you to define the branding message of the sign before we begin the design. The resulting marker is one that truly identifies your company in all aspects.
Marketing
Just because a consumer has made it into your lobby does not mean that they will buy your service or product. Cases in point are banks and similar financial institutions that spend a good deal of money on advertising signage even inside their venues. The trick here is to instill confidence in the consumer and portray your company as the one that gets the job done, will get the loan funded, succeeds at managing the insurance group or handles whatever you are in the business of handling. The better your signage does its jobs, the more likely the consumer is to sign on the dotted line.
Décor
It would be foolhardy to overlook the decorative touch that a professionally done lobby sign offers to your reception area and the office in general. For this reason, lawfirms spend a lot of money on signs made from metal to have this material blend in with the leather couches and chairs as well as the high-quality carpeting chosen to furnish the waiting area. However, you do not have to be a lawfirm to have your lobby sign become an integral part of your overall décor. We like to do a site survey before we get started, which allows us to measure the walls for the ideal sizing options. Visiting your office also lets us see what fabrics and textures you have chosen. This directly influences the color suggestions and material selections we discuss with you.
For expertly designed and installed lobby signs, Mesa, AZ, businesses call us. Take a page from their playbooks!