Located at 1100 North 127th Avenue, King Koil is a significant player in the niche. These experts help customers find the ideal mattresses that meet their needs. When the company needed an overhaul of its mattress showroom signage in Avondale, AZ, the management team contacted our sign shop for assistance.
Creating a Superior Brand Presentation for King Koil
What sets the tone for any company is the lobby sign. King Koil is no exception.
Lobby sign. Our team designed, manufactured, and installed a dimensional letter lobby sign that features the company’s unique font and logo presentation. We ensured that the branding was spot-on, which would welcome visitors to the showroom who had already learned about the company online.
Conference room. When the management team meets, it does so in a conference room with the King Koil name that consists of dimensional letters. Besides that, we added a world map using cut vinyl. Moreover, we placed acrylic panels in strategic locations around the map to highlight the company’s achievements as well as its awards.
Showrooms. One of the rooms features a wall mural that shows the worldwide reach of the King Koil brand through a horizontal world map. It is an excellent introduction to a company that is truly at the top of its niche. The team added acrylic panels that highlighted showrooms from around the world. In another showroom, we created a wall wrap that features the brand’s storied history. By using images of past advertisements and mattress designs, we were able to develop a full-wall mural that celebrates the firm. Acrylic panels highlight specific dates along the timelines.
Why Your Brand Presence Matters
The brand message is what sets you apart from the nearest competitor. It connects with the consumer on a gut level. Most importantly, it helps a shopper make a buying decision even if there is another product to choose from. However, it is essential that you display the brand message consistently throughout your venue.
Doing so involves the presentation of your corporate color palette, font setup, and use of logos. We recommend featuring display styles similar to what your customers see on the company’s website. It generates name recognition and brand awareness. Most importantly, it helps the consumer differentiate your brand from a competitor.
Branding with Mattress Showroom Signage in Avondale, AZ
King Koil commissioned a signage suite that would take advantage of its available wall spaces. Doing so is instrumental in making the brand differentiation shine. Most importantly, it encourages the consumer to learn more about the business with the exciting vignettes that the management team has chosen for display purposes.
You do not have to operate a mattress business to recognize the advantages of this brand-building approach. Not only do you devote your showroom’s interior to the brand, but you also succeed in helping customers connect your message with the products that you sell. This step increases brand awareness, which makes your name pop up automatically when the consumer has a need for a specific product or service.
Our sign shop routinely works with companies in the Avondale area to assist with branding and marketing. Contact us today to schedule a design appointment!