Your corporate identity is linked to the signage that you choose to represent the company. What do your signs say about your brand identity? While they have to be functional in the way of safety, direction and information, they should go further than that. For executive offices, lobby and suite signs must make not just a positive but also a memorable first impression. Consider that your branding creates an atmosphere that the consumer embraces. In a way, it is like putting a face on an anonymous business and becoming a familiar influence in your customers’ lives.
This can be accomplished by matching a variety of elements that are part of custom lobby and suite signs.
Fonts. The use of fonts highlights your office philosophy. Do you run a no-nonsense kind of place? Do you favor a more artistic approach to doing business?
Colors. The choice of signage colors ties in with the selection of fonts. Lengthy books have been written about the psychology of colors. They succeed at projecting professionalism, thought leadership, integrity and optimism. Combined with the fonts, you are now looking at markers that communicate quite a bit about your company even before your employees greet the consumer.
Style elements. Design styles matter. Do you like the addition of a wall mural to your lobby sign? Do the colors and fonts come out better in a sandblasted sign or in a multi-layer marker? Manufacturing selections incorporate the style elements that highlight your company’s character.
Materials. Finally, it is the choice of materials that closes the deal. A spa will do well with a bamboo marker backdrop. A bank may appreciate marble or glass. An attorney’s office shines with polished brass. The choices are plentiful.
How is your current signage assisting you with optimal branding? If you are still relying on a customized lobby marker but have generic suite signs, you are missing out on a great congruent display of your corporate identify. The more signs you have that reinforce your message, the more likely it is that it will be received by your customers. Before long, your corporate identity is familiar to consumers and becomes part of the reasons for word-of-mouth referrals.
Consider also that your markers are conversation starters. They do so by raising expectations in your customers. While taking in your suite and lobby signs, these markers allow consumers to form an expectation. It is the up to your employees to meet this expectation. If your office signage identifies you as a creative thinker, your employees should be able to think out of the box to help customers find solutions for their needs. If you are a no-nonsense business with signage that points to your forward-thinking attitude, there should be little in the way of small talk and a lot of hard facts to affirm your brand identity.
Does this sound somewhat complicated? Do not worry! The friendly sign matching experts at Spotlight Signs and Imaging Solutions have you covered. Talk to us about your signage needs and invite us for a site evaluation. We take in the atmosphere of your office and structure the products with your brand in mind.