Rebranding is an element of doing business. Did you know that our team specializes in supporting companies with the right signage as one of their Arizona rebranding strategies? Find out when to rebrand, how to go about it, and what we can do to help.
When Do Companies Rebrand?
Forbes has identified various signs that signal the need for a rebranding of your company. They include the need to visually refresh your brand to stay in step with changing tastes and the necessity to appeal to a specific customer demographic more effectively. Another reason is a merger or acquisition. Of course, one of the most urgent needs for rebranding arises when customers cannot tell you and a competitor apart.
Case Study: Element
Element and National Technical System (NTS) recently merged. The new business entity needed to rebrand with a variety of new signage solutions. One of the products selected was a set of wall graphics. The client requested products that would boost brand recognition and become a part of the brand story. Our team designed, produced, and installed wall graphics for employee safety and company recognition. Look closely, and you will notice that every sign displays the business’ iconic blue color.
Our Team Specializes in Custom Rebranding Signs for Companies
We have worked with many local businesses on formulating their Arizona rebranding strategies. In some cases, it meant designing the rebranded signage. In others, it referred to working with the specs that a business had received from an advertising agency.
- St. Mary-Basha Catholic School. One of our most recent projects was a school that had been educating children since 1944. When it rebranded, the school’s administration asked us to prepare a comprehensive school sign package, including interior and exterior signage solutions. It was an excellent way to make a highly visible change right away.
- Killzone Pest Control. This client rebranded and made changes to the logo as well as its font and color palette. Because this is a heavily service-oriented business with few visitors coming to its shop, the client requested that we prepare updated custom-cut vehicle graphics to rebrand its fleet.
- U-blox. This company was a part owner of Sapcorda GNSS. Eventually, this client took full ownership of the company and underwent a rebranding of the business with an eye on bringing it under the owner’s signage setup. One of the signs we did was a 3D letter logo lobby sign, which is the first brand element that welcomes visitors to the office. It was an integral aspect of the firm’s rebranding strategy.
How to Go About Your Rebranding
Where should you start your next rebranding project? If you want assistance with logo redesign, color palette, and font changes or have been considering a complete overhaul of your corporate persona display, we can help. Set up an appointment with our graphic artist to discuss the project. Of course, if you already have the specs, send them to us, and we take it from there. Call us today!