The challenges local manufacturing companies face with the in-office marketing and branding are clear. There are limited numbers of visitors to the office. Lobby signage is still the primary means by which to make an excellent first impression. Yet how should these businesses represent themselves?
The emphasis on the logo portion and associated imagery in this niche is crucial for the successful creation of an overall positive image that investors, clients, customers and even competitors take away from their time in the office. How do lobby signs for manufacturing companies in Phoenix achieve this feat?
Three-Dimensional Displays Pop
A logo lobby sign that features a three-dimensional aspect has the power to bring a feeling of originality to your reception area. The 3D effect immediately catches the eye. When you pair this display with impressive lettering, you easily get across a branding message that identifies your company as an industry leader. We usually use acrylic cutouts, foam letters clad with acrylic or metal laminates, or PVC. When combined with expertly applied back-lighting technology, this type of sign positions your business as a manufacturer on the cutting edge of innovation.
Wall Graphics Impress
On the other end of the spectrum are wall graphics. They mount directly onto your wall and display your logo and company name. Vibrant colors show off your information and harmonize perfectly with the color of the wall. Manufacturers who choose this option usually like to present an oversized display. This is a key element of making a warehouse-style space work well for a lobby setting. Whereas the tall walls would dwarf a standard signage product, the graphics display complements the wall size.
Logo Boards
Logo boards offer the attractive nature of a 3D display with the finesse of a high-tech setup. For example, when you opt to commission a sign that starts with a clear acrylic board that we then treat with imprinted vinyl overlays or dimensional letters, you get a small 3D effect. Heighten it by having the board itself installed with aluminum offsets. This now creates a dual 3D effect that also presents with a play of light and shadow, which gives the setup a high-tech look and feel.
Choosing the Right Lobby Signs for Manufacturing Companies in Phoenix
The experts at Spotlight Signs and Imaging Solutions understand that there is no one-size-fits-all approach when working with industrial companies. Your sign must bespeak your niche as well as your branding message. Whereas a dimensional letter sign works well in one setting, yours may call for a completely different approach.
We routinely work with management teams to identify the branding needs of their companies and the best ways to fulfill them. Sometimes, this calls for out-of-the-box thinking, which may translate into the use of unusual materials or the creation of atypical designs. No problem! Since we generally schedule a client consultation that involves a look at the venue, we can give you expert advice with respect to a sign’s proper sizing, color usage and advantageous material selection that fits your need and your budget. Call us today to get started on your order.