Not too long ago, we had the opportunity to collaborate with ROC Title, the company that is changing the way Arizona customers receive title and escrow services. This client had a unique idea for the training room: put a large mural on a wall with significant curvatures. Should you get a curved wall mural like ROC Title in Arizona? Yes! Here is why.
Creating a Strong Brand Identity
ROC was looking for ways to differentiate itself and leave a lasting impression on customers and employees. While branding strategies may vary, one innovative approach that has gained popularity is incorporating a curved mural in the office. This unique artistic addition adds aesthetic appeal and is a powerful tool for building a company’s brand.
Interestingly, this wall curved not only from left to right but also from top to bottom. Therefore, a traditional wall wrap was out of the question. However, this did not stop our team from giving the client exactly what they were looking for. Our team began by measuring the wall surface and calculating the dimensions for a set of printed decals. Next, we painted the surface in the brand’s green. We achieved the mural look by applying custom-cut letters and graphics to the surface.
As a result, the training room displays a curved mural that contributes to brand development and leaves a lasting impact on all who encounter it.
A Curved Mural in the Office Creates a Visually Captivating Experience
Visitors and employees alike are bound to be impressed by the artwork that engages them. A sense of depth and movement is created by strategically placing a mural along a curved wall or ceiling, immersing individuals into the company’s brand story. The curvature of the mural can represent the brand’s journey, evoking emotions and sparking curiosity. This immersive experience fosters a stronger connection between the audience and the brand, making the mural a powerful storytelling medium.
A Well-Designed Curved Mural Effectively Communicates Company Values
You might also focus attention on the mission or vision. The mural conveys the brand’s essence through carefully selected imagery, colors, and symbols. For example, a technology company might use futuristic and abstract designs to represent innovation and progress, while a sustainability-focused company may incorporate elements of nature and environmental harmony. By aligning the mural’s design with the company’s core values, the brand becomes more tangible and relatable, evoking a sense of authenticity and trust. For the training room of ROC Title, the message clearly focused on employees.
Showcase Your Business’ Unique Identity and Personality
By integrating elements of a brand identity, such as logos, slogans, or mascots, within the mural, a sense of cohesion and recognition is established. This reinforces the brand’s visual identity and allows employees and visitors to feel a sense of pride and belonging. Additionally, the mural serves as a conversation starter, facilitating discussions about the company’s values and achievements, creating a sense of community within the office.
We already discussed that a curved mural acts as an interactive space, encouraging employee engagement and participation. In addition to its internal impact, a curved mural can have a significant external influence. In the age of social media, unique and visually appealing office spaces often become viral sensations. Visitors and employees will likely share photos of the mural, generating organic publicity for the company.
And these are just some of the reasons why your business should get a curved wall mural like ROC Title in Arizona. Call us today to find out how we can do it in your space!