Headquartered at 3155 South Price Road in Chandler, Geneva Financial also operates an office in Glendale. Recently, this home loan specialist underwent a rebranding, which necessitated the design, manufacture, and installation of new signs. Our shop assisted with rebranding signs in Chandler as well as Glendale.
Creating Two Comprehensive Signage Suites
We worked with the client to create two comprehensive signage suites that would encapsulate the firm’s brand message. For the Glendale venue, we put together three distinctive signage solutions.
Lobby sign. Dimensional letters showcase the corporate identity of the firm. You will notice the gradient color change of the logo you also see on the window graphics.
Corporate logo. We repeated the red color of the G. This corporate logo contrasts well with the gray background of the wall tone.
Window graphics. These graphics feature the company’s exciting corporate logo as well as the corporate persona. To assist with wayfinding, vinyl lettering highlights the address of the Glendale location.
Next Up, Rebranding Signs for Chandler AZ!
For their headquarters in Chandler, we did additional work.
Lobby sign. This lobby sign is white rather than red. Moreover, it features flat-cut metal letters with a brushed finish. Mounting them to the wall was tricky because the backdrop consisted of diagonal 1″ x 2″ slats that look fantastic.
Logo symbol. Next, we designed a large “G,” which is an interior logo presentation. The team used Gatorfoam with a back-painted acrylic facing for heightened visual aesthetics. We flush-mounted the product to the wall.
Window graphics. There are window graphics on the interior. They present a part of the brand message through etched and frosted displays on the middle third of available window panes.
Door Window Graphics. We also added vinyl door lettering on the front doors of the Chandler office along with their “G” logo.
Building sign. The building sign consists of a panel change for a box cabinet. It highlights the transformation of the font and symbol presentation for easy recognition by those who visited the firm online.
Extensive Rebranding Signage Draws in the Consumer
When a business decides to rebrand, it is typically to appeal to a new or changing target demographic. A font, color, or logo that was ideally suited in the past no longer meets the needs of the contemporary consumer. There is no hard science as to when you should rebrand. However, it is always advantageous to be at the forefront of the modern customer’s mind.
This is particularly true when you are in retail or in the financial field. There, thought leadership makes a significant difference. When you are thinking of rebranding, our sign shop can assist you with all of your signage needs. Rebranding signs in Chandler and surrounding areas focus primarily on building signage and the interior markers.
However, you do not want to stop there. If you are currently using wrapped vehicles, consider updating their looks as well. In fact, they can be the first that sport the new brand message to heighten the consumer’s interest in the changes that your firm is undergoing.
Learn more about your options today by connecting with our team!