Today’s reception area is changing. In the past, a standard lobby sign was considered sufficient for greeting customers. Contemporary reception signage ideas are evolving to include three-dimensional letters mounted directly to the front desk. What are the unique benefits of selecting desk-mounted 3D letters versus traditional wall-mounted lobby signs?
A Stunning Visual Impact That Makes a Unique First Impression
Mounted on the desk, this signage is often the first thing people notice, making it impossible to miss. Additionally, it is much closer to eye height than a lobby sign that is located behind the desk—sometimes at a distance. Mixing things up with your reception signage design leads to bold branding at the point of contact. It reinforces brand identity exactly where customers engage with your staff.
Custom Reception Signage Allows for Aesthetic Integration of 3D Letters
Desk-mounted letters create an integrated design element, blending branding with interior decor. Because you make it part of the lobby’s design, you have additional material and finish options. For example, when we outfitted Cognizant’s office with 3D desk letters, they fit perfectly with the other interior design elements already in play. Examples included 3D cube wall art and colorful vinyl window graphics. This way, our team could complement the reception area’s material selection to make the space more cohesive.
Desk-Mounted Signs Have Some Functional Advantages
Depending on your office’s design, you may have glass walls, extensive artwork, or architectural constraints that make wall-mounted standard lobby signs impractical. Your reception desk’s front is a fantastic alternative that allows for brand reinforcement and creates a branded backdrop for photos that might show up later on your website or on social media platforms. For added appeal, consider an illuminated desk sign that brings halo lighting to the mix.
Visitors Cannot Help but Notice the Brand Differentiator
Three-dimensional desk signage feels intentional and custom, conveying a sense of increased investment and corporate success. Because many companies go for the wall sign, a desk-mounted logo sets you apart with a more premium, boutique feel. By the way, you do not have to limit yourself to three-dimensional letters. Schools are already harnessing this design setup by using custom vinyl desk wraps.
Talk With the Experts About Possible Reception Signage Ideas
Is a 3D desk-mounted reception sign right for your location? Would you like a side-by-side comparison with wall-mounted lobby signs? Are you considering incorporating both signage solutions in your reception area? We can help.
Call us today for a free quote!