Whether we want to admit it or not, we judge products and business based on our perception of their image and branding. In a recently conducted survey, 86% of people agreed that signs can “convey the personality or character of a business.” Signs convey brand and brand is very important. As a business, it’s wise to express the brand to the consumer at every turn, this is why interior signage is so important. Recently, we helped Desert Wellness Medical Center accomplish this with interior office signage in Tempe, AZ. Medical office signage is a specialty for us at Spotlight Signs and Desert Wellness’ new interior signage is a testament to our work.
Desert Wellness Medical Center is a naturopathic medical office located in Tempe, AZ; their slogan is “Family Medicine Using Modern Science and Ancient Wisdom.” As a naturopathic clinic, Desert Wellness offers their customers an alternative to traditional Western medical care.
How Does Desert Wellness Set Themselves Apart?
Desert Wellness distinguishes themselves from conventional medical practitioners by taking into account the whole body when treating any part of it, offering more personalized treatment plans, more natural treatment options, and more diagnostic testing to determine problems that could be preventing a patient from feeling 100%. Many times, people come to Desert Wellness after being failed by the traditional medical community. They have seen a litany of doctors who haven’t taken the time or put in the effort to unravel their medical issues. Many times, they’ve been told that they’re “fine” or that their problem is “all in their head.” Some have had pharmaceuticals thrown at them and have suffered serious side effects from them with little benefit. Desert Wellness takes each of their patients concerns seriously and puts in the necessary time and energy with each of them to heal their body naturally and effectively, restoring them to long-term health.
This being the case, Desert Wellness looks to communicate care, comfort, and a commitment to natural processes with their brand. Their logo features an abstract image of a stretched out person within flower pedals. It has a modern design and light, inviting colors. It projects health, vibrance, nature, and innovation.
Desert Wellness’ Big Move
When Desert Wellness was planning a move into a bigger location this Fall, they asked Spotlight Signs to provide signage. As always, our goal was to capture and portray their brand through attractive signage. Our designer worked very closely with the staff at Desert Wellness to produce window graphics for the exterior of the building as well as extensive interior signage. This ranged from office and directional signs, to etched glass vinyl, to wall murals featuring phrases and imagery that communicates innovation, care, and a commitment to the natural process.
Desert Wellness’ philosophy states that the mind and the body are integrally related, and that they both should be addressed when providing healthcare for patients. They believe that a patient’s state of mind is very important in their pursuit of health. “Feng Shui” is a Chinese philosophical system based on harmonizing people with their environment. It is based on the premise that your surroundings affect you and that optimizing them is integral for health.
It is easy to see how a medical clinic that embraces the mind/body connection would be particular about the environment that their patients receive care in. Through a collaborative process and attention to brand, we were able to help provide this healing environment to Desert Wellness.
