There are two types of business signs: those that focus on branding through the presentation of a corporate persona and those that integrate artistic style elements to focus on a product or service. Both products work excellently for their respective companies. Here is what you need to know about custom business signs with logos and lettering.
Case Study: Phoenix Heart
A few years ago, we worked with a cardiovascular health care provider. This company combined the style elements of its lettering with a heart-shaped logo. This logo incorporates unique aspects that underscore the company’s field of expertise and practice. Besides that, it supports the name recognition of the clinic.
Look closely, and you will notice complementing black acrylic that displays as part of the lettering as well as the logo portion. Moreover, we added silver to offset some of the logo’s aspects, which makes the entirety of the presentation stand out even more.
Combining Name Recognition with Brand Knowledge
Brand knowledge refers to a consumer’s ability to connect your field of expertise to your company’s name. Sometimes, the customer makes this connection because your logo supports the name directly. This is typically the case when your niche is part of your company’s name. Phoenix Heart is a great example.
At other times, the customer makes the connection because your business sign focuses on the artistry of the display on a location name. A case in point is a venue that uses “Painted Desert” in its moniker and then goes to great lengths to have a multi-colored image of a desert landscape as part of its look.
However, the business owner could decide to go a different route. Rather than using a mnemonic device that leads to brand awareness through artistry, they might elect to elicit specific feelings. Imagine offering services for the home. You might select a sign design that underscores the supportive nature of your service. It makes the homeowner feel at ease.
Choosing Custom Business Signs with Logos and Lettering
To say that there is a broad range of options available to you would be an understatement. For example, consider the use of materials. Acrylic with brushed metal can be the ideal combination that works perfectly for your venue. That said, you might also do remarkably well with metal alone. Because each business’s brand message is different, complete customization of the signage is essential.
Most importantly, consider that you have the opportunity of delivering a product-centric display. In this scenario, you may focus more on the color presentations than on the material choices. Similarly, it may be necessary to layer the style elements of the sign. This is frequently the case when artistic elements underscore a message but do not display on equal footing with the lettering. We can make the visual differentiation a snap with the use of custom-cut signage foam that we make stand out just a little more.
Find out more about the different ways that we can assist you with custom business signs today. Our sign shop serves the business communities in and around Gilbert, Chandler, Scottsdale, Mesa, Tempe, and the Greater Phoenix Area. Call now!