In the business of providing solid retirement and estate planning assistance, Cox Advisors are located at 1820 East Ray Road in Chandler. This is a new venue for the long-established company. The need for a larger office space necessitated the relocation, which then resulted in the need for new lobby signage that would make an impactful statement and expertly promote the brand. This is when the pros at Spotlight Signs and Imaging Solutions got the call.
Lobby Signs for Investment Companies in Chandler, AZ
A financial advisor, investment firm or other service provider that deals with clients’ money must position its brand as being trustworthy and in it for the long haul. Clients want to know that their professional will be around for years to come. Having the right signage product that expresses all this is therefore crucial.
For Cox Advisors, we had previously done etched vinyl work, which the client loved. Knowing that we were up for this job, the management team contacted us again. The lobby sign we designed measures 26 inches in height and 70 inches in width. It features 0.25-inch flat-cut metal letters that we painted with the company’s branded colors. Mounted with ½-inch standoffs, we added spatial dimension to the sign. It now expertly brands the company and initiates a dialog with the client who seeks out assistance from the experts.
Why Branding Matters
It would be simplistic to suggest that a good lobby sign simply lets visitors to an office know that they arrived at the right location. Although this is most certainly part of the reason for providing this signage product at a focal wall within the reception area, there is much more to this signage solution than meets the eye. For example, via the selection of materials and colors, the sign sets the tone for experiences at this business. Metallic signs in particular appeal to financial companies because they hint at the longevity of the business as well as its commitment to being around for a good long time to come.
Colors, too, make a big difference. Not surprisingly, companies carefully select their color schemes before putting them on letterheads and websites. These colors communicate to a client what this company’s approach to doing business might be. In the case of the color red, it hints at the aggressive persistence with which professionals will look after the interests of their clients. Black is a solid color that bespeaks trust. Lighter metallic hues add chic and sophistication to the mix, which of course appeals to a consumer who seeks to get help with wealth management.
Ordering Your Lobby Signage Today
When you need lobby signs for professional offices in Chandler, AZ, contact our professionals for more information. We work with a broad range of signage materials, which ensures that you get the look that is right for you. In addition, we gladly help you with the design of a new logo or lettering look. If you are in the process of re-branding your business, we work with you on changing your lobby sign to represent the new brand positioning you have selected. Contact our professionals today to get started.