Now located at 7201 East Camelback Road, City to City Commercial Real Estate recently relocated. When the commercial property sales thought leader needed a brand-specific metal letter lobby sign in Scottsdale, AZ, the management team contacted Spotlight Signs and Imaging Solutions for assistance.
Brand-Centric Signage for the Lobby
We consulted with the client and learned that the team needed a brand-centric rendition of its corporate persona. This would be a lobby sign that encapsulates the brand message through presentation as well as material selection. Therefore, our technicians started the project with flat-cut metal.
This material imbues the sign with a symbolism that points to the firm’s longevity within its niche. Next, we painted the letters to be in harmony with the company’s online presence. Finally, technicians treated the remaining letters to feature a brushed metal finish.
Now, this metal lobby sign displays against the white backdrop of the company’s reception area focal wall. It is an excellent example of how a perfect color match sets the tone for the customer’s brand experience inside an office.
Selecting a Material for Your Lobby Sign
Metal is a favorite among commercial real estate firms, accountants, and attorneys. This material is uniquely suited to communicate these companies’ brand messages. That said, you have other options, too.
- Acrylic. Acrylic sheets are typically transparent. Therefore, they are excellent substrates for painting them in your brand colors. Select a glossy or matte finish.
- Formed plastic. When you like the idea of pronounced three-dimensional displays, you could pick out formed plastic letters. These can come with rounded or prismatic faces, which create an artistic rendition of your corporate persona.
- Wall graphics. An innovative display that many manufacturers and warehouses now favor is the wall graphic. We print the company’s name and logo on vinyl and install it on the targeted wall. The advantage of this treatment is the ability to go large and span an entire wall surface with a brand-centric presentation.
Panels or Dimensional Letters?
While you are thinking about the best way to communicate your brand message, remember that you also have the option of featuring your company’s name as a board. Usually, clients selecting this option ask us to begin with a flat acrylic board. We paint it in a brand color. Next, we add a printed overlay that displays your company’s details.
Another option is the use of the acrylic board with a frosted backing. On the front, we then place your information. Both options are visually stunning. Of course, you can always take a page from the playbook of City to City Commercial Real Estate, and select metal dimensional letters.
Do You Need Relocation Signs in Scottsdale, AZ?
Spotlight Signs and Imaging Solutions serves the business communities in and around Scottsdale, Phoenix, and the valley, including Chandler, Gilbert, Mesa, and Tempe. We routinely work with companies that relocate and need new signage to outfit their venues. We can assist with lobby signs, ADA-compliant room markers, and anything in between. Contact us today to discuss your signage needs.