What does the creation of ambiance have to do with the setup of an environment conducive to sales? In a word: everything. You see, unless the customer is confident in your brand, impressed by your office and staff, and assured that s/he and your company share common values, it is hard for your business to close the deal. To the customer, something feels “off.” If you have ever visited a store or office, where the vibe seemed to be unpleasant or not in harmony with the ad copy, you know exactly what we mean. Setting the right tone can be as easy as changing the overall impression of your office or storefront. For this reason, we have put together this guide to wall graphics in Gilbert, AZ, business settings.
What Does Ambiance Have to Do with Wall Graphics or Murals?
When clients visit the office of Spotlight Signs and Imaging Solutions, they frequently ask us how to paint their settings to make customers feel almost at home. They may have consulted with interior decorators who suggested extensive (and costly) venue upgrades. When this is simply not in the budget, these folks visit us for assistance. We help them to change the atmosphere of their settings with vinyl wall graphics or whole wall murals.
Graphics vs. Mural
Both products rely on the use of customizable vinyl as the material that transforms the wall. But this is where the similarity ends.
- Sizes. Murals take up the space of an entire wall. Graphics only use part of the space; in fact, they are usually so small that you can place multiple products on one wall.
- Images. Graphics frequently display realistic images. Sure, they may depict mascots or cartoon characters, but they usually feature an actual object. Murals commonly present scenery or abstract art. There are, of course, exceptions to the rule.
- Function. The typical graphic either markets or brands. A standard mural tends to be decorative in nature or offers a distinct branding message.
What the Addition of Vinyl Wall Products Does for a Business
When clients meet with us for a design consultation, we always ask them for the goal of the graphic or mural addition. Do they seek to calm nervous patients or clients? Nature murals work wonders! Do they want to show customers that they are among like-minded folks? Images pertaining to the targeted consumer group’s psycho-graphics make the most sense.
Sometimes, it is just time for something different. If your storefront or office has remained virtually unchanged for the last decade or since your grand opening, it may be a good time to change things up a little. Reignite the spark of excitement in your product or service by changing the tone of your surroundings. Even against a minimalist backdrop, which you may find in software development firms or other high-tech businesses, a change of the proverbial wallpaper is a good option.
Our guide to wall murals in Gilbert, AZ, business settings would be incomplete without mentioning that any addition to your venue must in some way further your branding message. Contact us today to find out what this means for your company specifically.