Located at 1134 East University Drive, Preferred Communities is your community management specialist. With a motto that reads, “Loving Where You Live,” you know that the service is hands-on and detailed. When it came time to add cabinet signage and tenant panel inserts for property managers in Mesa, AZ, Preferred Communities’ management team contacted Spotlight Signs and Imaging Solutions.
Making Wayfinding and Branding a Snap
The company’s storefront is located in the Gallery Medical Plaza. To ensure that motorists have an easy time finding Preferred Communities, the company asked us to create a blue tenant panel with white print for the monument sign. It looks attractive and the color contrast is ideal for wayfinding.
Their building cabinet sign features the same white on blue color combination as the panel insert on the monument sign. In addition, having the option of providing a lit signage display after dark is essential for ensuring foot traffic and wayfinding.
Putting Together an Effective Signage Package for the Strip Mall Setting
In a strip mall, you occasionally compete against companies that are in a similar niche as you. Much more frequently, you rub elbows with other enterprises that do not have a direct relationship to your niche but might allow for some foot traffic from their venues. Having the right signage in place creates the right environment for turning shoppers into buyers.
- Building signage. Lightbox cabinets are ideal when the mall management insists on certain geometric shapes for the building markers. You can still show off your font, company’s name and logo. Channel letters are a favorite for those venues where signage uniformity is not required. Other options include dimensional letters or routed panels.
- Panel inserts. When there is a monument sign on the property, ensure that your name – and sometimes also your logo – displays in your company colors. This brings in motorists and consumers who may have been searching for a company in your general niche.
- Window graphics. Another excellent part of a signage package is the vinyl window lettering and graphics setup. Highlight your logo, company name and hours of operation. Offer additional contact information such as a website address or a phone number.
Reeling in the Foot Traffic
Catching the eye of pedestrians and motorists in a particularly crowded venue can be difficult. We recommend adding flutter flags, banners and A-frames to heighten the interest in your location. Whether you need window lettering, tenant panels or cabinet signs for property managers in Mesa, AZ – or for any other type of business – contact our professionals for more information. We can get started on your order right away and ensure that you create name recognition and brand awareness.
We work with your artwork and incorporate style elements that bespeak your niche. Since standing out – while fitting into the general mood of the area – is crucial, we can work with you to create eye-catching signage solutions that bring in the foot traffic.