If all you have to look at in your medical office’s waiting room are some dusty plants, nondescript art prints, and copies of Parents magazine from 1996, you are missing out on a big opportunity to build trust in your brand. Instead, you should have your organization’s logo readily visible from everywhere in your waiting area. Hatfield Medical Group wanted to put their reception area to work for them so they contacted Spotlight Signs and Imaging Solutions for acrylic panel lobby signs in Gilbert, AZ.
What Is Hatfield Medical Group?
Located on East Baseline Road in Gilbert, Hatfield Medical Group is a practice made up of primary care physicians. They pride themselves on being compassionate, accessible, and knowledgeable, and they are participating or in-network providers for most commercial insurance and managed care plans. Their goal is to offer you and your family the best possible healthcare across a broad spectrum of services and at every stage in life. They provide vaccinations, chronic care, wellness screenings, regular checkups, preventive care, and more.
When an organization that does so much to keep area residents healthy came to us for acrylic lobby signs in Gilbert, AZ, we were thrilled to be of assistance. Hatfield Medical Group wanted a way to make use of the bare walls in their waiting room to boost their branding. Fortunately, they contacted the right sign company for the job.
What We Did for Hatfield
While many sign shops will have a short conversation with the client and create a marker based on what they think the customer wants, we prefer to make sure we get it right. We listen carefully to what our clients have in mind for their project. We also perform site surveys to ensure the materials and mounting hardware will work with the interiors. This is exactly what we did with Hatfield Medical Group.
Based on their vision and budget, we recommended that they install acrylic signs featuring their logo and tagline. They liked the idea. We then provided them with design mockups to show them exactly what the finished product would look like. Once they approved the proofs, we got down to work fabricating the markers.
To the untrained eye, the signs may appear to be identical. However, there are slight differences. The marker above the reception desk is smaller and has a slight curve to it to match the arc of the wall. Also, we applied the Hatfield logo and tagline to a frosted acrylic panel for this marker. The waiting room sign panel is clear acrylic with identical vinyl graphics added. Once the markers were ready, we installed them at a time when we wouldn’t disrupt business. We standoff mounted the signs to create a “floating off the wall” look.
In the end, Hatfield Medical Group was overjoyed with the work we performed. Now, when patients visit their Gilbert location, they can’t help but notice the company’s branding.
Are you ready to turn your waiting room into a marketing powerhouse? Contact Spotlight Signs and Imaging Solutions today for a free consultation on interior signs for medical offices.