Advertising with window graphics and wraps is an excellent way to catch the attention of passersby. The colorful images effectively promote products or services. How can you take advantage of this advertising tool in the greater Phoenix area? Your questions – answered!
Case Study: Arizona Water Extractors
Arizona Water Extractors is the most recent client to begin advertising with window graphics. The company, which undoes smoke, fire, and flood damage, offers around-the-clock service to its customers. After opening a new location, the client determined to use the large front windows to advertise. Our team installed perforated window graphics displaying flames and water to underscore the company’s expertise with these elements. The flames are so realistic that passersby do a double-take.
How to Advertise Successfully with Window Graphics or Wraps
- Define your goals. As with any other type of advertising campaign, determine what you want to achieve with the window graphics. Since they will likely stay in place for several years, think long-term. For example, do you want to increase foot traffic, promote a specific product, or boost brand visibility?
- Begin with a site survey. Identify the best locations for your window graphics and wraps. Consider areas with high foot or vehicle traffic, such as storefront windows and doors. If you have multiple window panels on different sides of the building, we help you select the ones that are the most visible.
- More images, fewer letters. Work with our visual artist to create graphics that get attention. We help the design align with your brand identity and ensure it effectively communicates your message. With window graphics, pictures are worth a thousand words.
- Visibility is critical. Your window graphics must be visible from a distance and should attract attention in various lighting conditions. We recommend using bold colors, clear fonts, and high-contrast designs to maximize visibility.
Perforated or Opaque Vinyl?
Our team designed, produced, and installed perforated window graphics for this client. These graphics allow those inside to see out, and the vinyl’s minute perforations let natural sunlight enter the venue. Those on the outside only see the attention-grabbing graphics. Opaque vinyl does not have perforations. It does not allow for seeing out but presents an excellent substrate for developing window graphics and wraps.
Should You Invest in Anti-Graffiti Laminates?
The advantage of anti-graffiti laminates for window graphics is the ability to wipe off spray paint or permanent markers. If you do business in an area where tagging is problematic, the laminate protects your investment. It does not diminish the vibrancy of the colors or the great looks of the products.
Find out more about your options. Call our shop today to request a free quote!