With almost 500 listings for landscapers in the Phoenix area alone, it makes sense that gardening professionals must step up their advertising. As a seasoned business owner, you probably already take advantage of printed brochures, business cards and flyers with coupons. You may also advertise in the local paper as well as neighborhood association circulars. Yet did you know that Phoenix landscaper vehicle wraps are another great avenue of getting the name of your business out?
In a market where business saturation is high, it pays to go with the eye-popping wrap rather than the more modest vehicle lettering. Although lettering is a great choice when the budget is tight, investing in at least one fully wrapped fleet vehicle is sure to pay big dividends. Statistical evidence highlights that motorists and pedestrians retain the vivid imagery of an expertly wrapped vehicle, which is great news for the viability of your marketing message.
While there is also good retention when it comes to lettering, our experts at Spotlight Signs and Imaging Solutions have noticed that more and more of your competitors are switching to wraps, which easily outperform the lettering when it comes to effectiveness. Although the expense is a bit higher, it is an investment that is certainly well worth it in the long run.
Why Bother with Wraps in the First Place?
Even though your word-of-mouth referrals are going strong, there is
never a good time to miss out on a potential client. When you add
automobile vinyl graphics to your repertoire, you take the bland truck
that you put on the road and transform it into a mobile marketing
machine.
- Round-the-clock moving billboard. You take your message into the neighborhoods where you do the work. In other words, you are bringing your advertising text to the target demographics whenever you go out on jobs. This level of targeted marketing is difficult to beat.
- Differentiation from new competitors. Start-ups in the business do not usually have the investment capital to buy lettering or a wrap. As a result, their trucks are bare. Even so, these new professionals try to take over part of your territory by leaving their flyers and brochures. Stand out from them and prove to neighbors that you are the established landscaping professional in the area. A wrap bespeaks your successful business.
- Reinforce branding. After you have targeted a neighborhood for advertising literature, it is crucial that you follow up the print materials with high visibility in the area. Even if you just drive through the streets, make the presence of your van or truck known. The vinyl graphics will jog onlookers’ memories, which will come in handy when they reach for your brochures.
- Cost effective. If you spend between $3,000 and $5,000 on an expertly done wrap, you get five years of non-stop advertising out of the vehicle. When you spend a similar amount on radio advertising, you might get a week of spots on the local radio station. There is little doubt that Valley of the Sun landscaper work vehicle wraps reach more people in five years than the radio can hope to do in a week.
Ready to jump on the branding bandwagon with vehicle wraps, graphics or vehicle vinyl lettering? Contact us for a free quote!
Image credit via FreeDigitialPhotos.net/vectorolie