Serving up fresh Mexican food at 241 South Oregon Street, Mi Abuela is famous for its family-friendly atmosphere and burrito of the day. Additionally, the restaurant caters to groups of any size. For this part of the business, the company relies on a trailer. Recently, the management team asked us to design, fabricate, and install branded food truck graphics in Chandler, AZ.
Advertising and Branding With Food Truck Signs, Wraps, and Graphics
When your business has the advantage of meeting customers where they live, work, or play, it makes sense to leverage the travel opportunity to introduce your brand message. For Mi Abuela and its corporate backer, HM Investments, it made sense to use its food truck and trailer. The black trailer allows the restaurant’s white-and-red logo to stand out. In addition, the client requested that we add the logos associated with other HM Investments concept restaurants.
Arizona Food Truck and Trailer Graphics for the Win
Whether you are building your brand with Arizona food truck wraps or promoting your catering service with mobile marketing tools, vehicle graphics are ideal. What goes into designing the graphics setup for a branded food truck?
- Let your brand’s personality shine through. Whether it is the graphic of abuela with the chancla or anything else that sets your brand apart from competitors, feature it front and center. Keep in mind that tacos and Mexican food typically convey a fun, energetic vibe. In contrast, fusion or gourmet catering is primarily chef-driven. Our graphic artist can help you select bold colors, minimalist graphics, or rustic branding.
- High-contrast color combinations let your message stand out. Driving in rush hour traffic is an advantage. It allows your brand to receive maximum exposure. But when traffic moves better, your message must be recognizable at a glance. One surefire tool is the high-contrast color combination. Black and bright accent colors are easily visible from 50 to 100 feet away. Other options include white space with bold typography and red, orange, or yellow tones.
- Simple messages are best. Your name and logo are the simplest but possibly the most effective branding tools. That said, if you invest in a full wrap, consider adding photos of your dishes, signature phrases, and QR codes that enable ordering on the go.
Let’s Talk About Your Next Set of Food Truck Graphics in Chandler, Gilbert, Phoenix, and Anywhere Else in the Surrounding Areas
We collaborate with you to create a memorable signature element that makes your food truck or trailer stand out. For our client, the image of the grandma with the sandal is excellent. For your brand, it might be a recognizable color scheme or unique graphics pattern. Besides that, we help you avoid the three most common food truck graphics mistakes:
- Small text.
- Blocking graphics with equipment or cutouts.
- Generic images.
Call us today to learn more about your options!