Last week, we talked about Bad Ass Coffee, which is expanding into Arizona. At that time, we assisted the client with window graphics for coffee shops. This time, we want to focus on the menu boards in Phoenix that will introduce customers to the beverages.
Menu Panels for Bad Ass Coffee
While putting together coffee shop signage in Chandler and Phoenix, the client also indicated that they needed menu signs. These combine the company’s corporate name and logo with its brand color palette. Moreover, in a niche where every shop has unique names for its drinks, these restaurant menu boards will introduce the customer to this shop’s terminology.
Notice that we placed these signs on the counter at the customer’s eye height. It is a great idea when you want to create a personable setting. If a customer has questions while ordering, they can ask the associate while keeping one eye on the menu board rather than straining to look up and figure out the different terms. Best of all, the sign condenses the available products, which makes the entire menu more accessible and could, therefore, double as a point-of-sale advertising tool.
Brand-building and Advertising With Menu Signs
For restaurants, the menu board is the second opportunity to make a great impression. Besides that, these signs are excellent tools for building a brand and advertising products at the same time. Our team has worked with several eateries putting up menu boards in Phoenix and the surrounding areas.
In the process, we have designed, produced, and installed several types of these signs.
- Ceiling-mounted. Most food court eateries favor the ceiling mount. By keeping the lettering to a minimum, these functional signage solutions allow customers waiting in line to read about the available foods and make their selections. Adding the restaurant’s name and logo are key branding opportunities.
- Order window mounts. Some eateries offer walk-up windows, allowing hungry customers to order and receive food. For them, thin lightbox cabinets with changeable fronts are ideal. Whenever the restaurant changes its menu or prices, a simple translucent menu board insert update is possible.
- Drive-thru menu board. These menu signs are typically post-mounted or installed as backlit signage on a stand. Our team ensures that the photos of the food are crisp, the colors vibrant, and the lettering portion easy to read. We specialize in menu board design, printing, and installation.
With so many options, it is easy to get overwhelmed. Let us help. Call our shop today to discuss your next menu board project!