As a first-time business owner, you know how easy it is to spend money when opening an office, storefront, or clinic. However, did you also know that you could save money on signage? Our team has put together first-time business owner ideas for saving money on commercial signage costs.
Effective signage is crucial for attracting customers and conveying your brand identity. But you do not have to spend a mint.
Work with Our Graphic Artist
Our team routinely assists entrepreneurs with graphic design consultations. This way, you save money by not hiring an advertising agency. Also, we break down complex signage designs with multiple colors and intricate details to make them affordable. For example, consider using metallic laminates on budget-friendly sign foam or PVC rather than displaying a metal lobby sign.
Select Budget-Friendly Materials
- Vinyl. Wall murals, vinyl vehicle graphics, letters, window graphics, and banners are among the least expensive signage solutions a business can use. The products are durable and can be customized with your branding and message.
- Plastic or foam. Corrugated plastic signs (commonly known as Coroplast) are lightweight and affordable. They work well for short-term outdoor signage or indoor products. Another excellent way of saving money with commercial signage costs is using sign foam. It comes with different ratings that let you select the durability you need at a price you can afford.
- Composite panels. Choose aluminum composite or high-density urethane (HDU) materials. They are strong, budget-friendly, and suitable for indoor and outdoor signs.
Invest In LED Signage
One of the expenses to consider outside of material and manufacturing is operating cost. Channel letters and lightbox cabinets now use money-saving LEDs. They do not heat up, which prevents material degradation, and are very inexpensive to operate.
Some entrepreneurs find that an early investment in digital signage is cost-effective in the long term. It lets you update content easily without reprinting signs. No matter whether you opt for LED signs or digital products, remember that regular maintenance extends the lifespan of the signage. Our team welcomes the opportunity to put together a maintenance plan that includes regular cleaning and LED replacement if necessary.
Should You Buy Temporary Signage?
Some first-time business owner ideas include the purchase of temporary signs. These can be a good idea if your business is in a temporary location or you are testing the market. Examples include banners, A-frames, or decals that can be removed and reused. Another option is the use of temporary signs until you invest in the permanent building sign.
Work with Our Team to Save Money On Signage
By the way, if you move into a location that still has the last tenant’s signage in place, let us come out to see if we can refurbish it for your use. Call us today to schedule an appointment!