What is the cardinal error even some of the savviest business owners will make in 2015? The answer might surprise you: using the same trade show graphics Tempe, AZ, exhibition attendees saw in 2014 and perhaps even in 2013. As an entrepreneur, you know that being a part of the trade show circuit is a necessity. Doing so allows you to generate qualified leads among peers in the industry as well as among consumers in the market for the types of products and services that you offer.
Why Invest in New Trade Show Displays?
However, if visitors see the same, tired displays, they will not consider you as being a part of the cutting edge. While your setup for 2014 might have caused them to start doing business with you, the 2015 display of a competitor could just as easily woo them away from your business. This is why you need updated trade show displays for the 2015 expo season in Tempe. What are your options?
Banners
Brand new banners are a must have. Even if you are not displaying a new product or service, choose some of your most popular items that you did not display last year. The goal here is to bring a fresh face to the expo without compromising the name recognition and brand awareness that you have already succeeded in generating. While the markers have to be unquestionably branded with your information, opt for a slightly different color pattern and display a motto or tagline in a manner that is dissimilar to last year’s setup. Retractable banner stands can make all the difference in this setup. Changing your message there is easy!
Go High-Tech
If last year you were all about paper catalogs and brochures, make 2015 the year that you invest in iPad holders and similar technical interface stations. Set up a website particularly for the trade show and allow interested parties to interact in this manner. Of course, do keep some paper materials on hand for the folks who simply are not inclined to play around with an iPad. If you have gone this route last year, shake things up by adding additional functions and available downloads for attendees. Scannable codes, easy-to-manipulate websites and interactive questionnaires that may be downloaded to smartphones are additional tech options open to you.
Change the Background
The backdrop system you purchased is a premier solution for keeping your booth area looking cohesive. While the skeleton of the system will not go out of style, the fabric covering does. Do not bring last year’s fabric to this year’s display. Instead, have a new backdrop cover created with the 2015 trade show season in mind. In fact, go so far as to have the year imprinted on it. This identifies you as a thought leader in the field who is not afraid to focus on this upcoming year in particular.
We understand that making the upgrades can be a bit worrisome. After all, you just invested in a new setup just in 2014. Relax! At Spotlight Signs and Imaging Solutions we can help you to get noticed in the most budget-friendly way possible. Talk to our experts today for more information and to get started on your display upgrade.