Fleet graphics for Chandler, AZ, contractors are not just a good idea, they are a necessity! What is it about these graphics that turns previously nondescript vehicles into veritable marketing machines? Is it possible that the addition of graphics starts a dialog with a consumer that is impossible to mimic with other marketing means?
Identify your business. Your fleet truck pulls up in front of a customer’s home. Your professional gets out and heads straight into the backyard, because this is where the air conditioning unit is located that he routinely services. Neighbors call the police with reports of a possible prowler or burglar. Avoid this type of confusion with fleet graphics. By clearly identifying your business on the side and back of a van or truck, neighbors know that you are the HVAC professional who comes by and requires access to the property.
Highlight your niche. Do you serve customers in a very narrow niche? In some cases, other consumers may not even know that your type of business exists! When your vehicle fleet includes a niche definition and displays an explanation within the graphics that you commission for the automobiles, you may be able to attract new customers simply by making them aware of a need and then offering the solution for fulfilling this need.
Advertise your business. If you are a landscaper, finding new business can be as simple as driving a well-marked fleet truck through the neighborhood. When neighbors see how nice the lawn looks at their neighbors’ homes, how well the hedges are trimmed and how quick you are to do the work, they may call you for an estimate. Multiply this visibility by sending multiple marked fleet trucks into the area. If you drive a non-descript truck, you miss out on the new business.
Generate name recognition. Use graphics to generate name recognition. When your company name is in front of consumers quite frequently, you create name recognition. Consumers come to associate your business’ name with a logo. They also associate the name with a niche. In short, when the time comes that a consumer is looking for a widget maker – and assuming that you have a website that features your name and logo in the same manner as it is displayed on your vehicles – there is a good chance that this name recognition will put you ahead of the competition.
Choose cost-effective advertising. The experts at Spotlight Signs and Imaging Solutions have crunched the numbers on cost versus effectiveness. It costs about 35 cents to get 1,000 impressions. For a quarter and a dime, your treated fleet vehicle gets the attention of 1,000 people. This is cheaper than other – less effective – advertising means. Moreover, by choosing to treat multiple fleet vehicles with graphic decals, you increase the number of folks who see your business information.
It is clear that there are plenty of benefits associated with the fleet vehicle graphics Chandler, AZ, business professionals are now commissioning. If you are still on the fence about the effectiveness of this marketing approach, talk to our friendly graphics experts. We gladly discuss the details of your particular company and the benefits that you could realize from adding these graphics.