Cooper Crossing is a premier business center in the East Valley area, which includes Chandler, Gilbert, Tempe and Mesa. Located at 1820 East Ray Road in Chandler, this locale offers executive office suites, conference rooms, break areas and a first-class workout facility. Extensively catering to the local and visiting business community, Cooper Crossing is one of the nicest executive suites that attract clients by offering top-notch facilities and highly trained office staff to provide administrative services.
Yet there was one thing that was missing: a lobby sign that effectively branded the locale but also matched the elegance and style of the entire facility. This is where Spotlight Signs and Imaging Solutions helped. We worked closely with the Cooper Crossing team to design the optimal lobby sign in a style that would reflect the image of the executive suites. To this end, we created a lobby sign that is made of 3/8-inch thick flat-cut metal with bronze and gold finishes. Attractively installed beneath an artisan’s light fixture, the logo and venue name look sophisticated and greatly enhance the atmosphere of the reception area.
Lobby signs for Chandler, AZ, business venues generally have to meet three very distinct functions:
- Branding.
- Enhancing name recognition.
- Augmenting the interior design.
Branding refers to a company’s ability to create – in the consumer’s mind – the image that the business seeks to portray. In the case of Cooper Crossing, this is an air of understated elegance, competence and sophistication. The use of the metal as the main signage material and the clever display of the light help with the branding.
What do you want your lobby sign to say about your company? Do you seek to portray a whimsical front or are you looking to earn the admiration of your clientele? Would you like to highlight your artistic nature or do you want to underscore that you are a thought leader within your niche?
Name recognition takes place when the consumer connects your logo and company name with your product or service. Cooper Crossing has succeeded in building a reputation that is built on its services and amenities. When members of the business community come to stay or visit, they will take in the lobby sign and connect the company’s name and logo in their minds. In the future, when they notice the company name and logo combination in a print ad or anywhere else, the name recognition kicks in.
Achieve the same for your company by having a reception area sign that allows for this connection. Of course, when it comes to augmenting the interior design of your reception space, logo lobby signs for Chandler, AZ, truly shine. When you choose metal, your sign blends in perfectly with almost all style elements. For a more avant-garde setup, consider the use of acrylics. If you have chosen to go with natural style elements, it is possible to use wood or even stone when crafting your lobby marker. When you talk to our experienced reception signage experts, we gladly talk with you about the most suitable marker solutions for your needs.