Is there anything more challenging than running a business out of your home while presenting a professional front? Yes, in fact, there is. It is running a business that requires signage when you live in a covenant-controlled area. This is what happened to the home-based Dempsey Group Realty. The company was required to have a sign identifying the business on the exterior of the home in Gilbert. Knowing that it was time to call in the professionals for assistance, the Dempsey Group contacted Spotlight Signs and Imaging Solutions.
Our challenge was the creation of a signage solution that met the homeowner association’s strict requirements, fit the look and décor of the home’s exterior, and did not look like a sign hanging on the side of a residential property. While this sounded like it might be a tall order, we had the perfect solution. Using a custom-shaped PVC substrate, we designed a full-color, custom print to create a sign that fit the space perfectly, met the HOA requirements and presented a very professional yet classy look on the house – all the while identifying the company’s name in such a manner that the sign is as much a wayfinding marker as it is a marketing tool.
Hanging home office exterior signs for Gilbert, AZ, locations is a process that frequently faces this type of challenge. HOAs seek to preserve the atmosphere of a neighborhood by being highly selective of the types of signs that they allow to be displayed. While this is great for the character of the neighborhood, it is very difficult for the entrepreneur whose home is also the headquarter of an up and coming business venture. Commissioning HOA approved signage in Gilbert, AZ, calls for a partnership with a signage company that is well-versed in communicating with a variety of organizations.
In addition, it is not just the homeowner association that has a say in the signage approval. Local officials, too, have devised a list of acceptable signage parameters that your marker must meet. This is particularly true when you run your home out of a residentially zoned area. Working with a signage maker who understands the limitations, options and available material choices is a great help to any entrepreneur. Moreover, this type of working relationship ensures that you do not pay for signs to be manufactured and installed only to have them taken down a bit later by building inspectors.
What about your company? Do you work out of your home but know that the right type of signage could have a serious impact on the bottom line? Will a sign bring in new business or fulfill the requirements of a home office that calls for a certain time of exterior building marker in order to fulfill your contractual obligation? Do not let the confusing rules of a homeowner’s association of covenant-controlled community stand in the way of your professional success! Take a page from the playbook of the Dempsey Group Realty business. The company now brands its business with a superb sign that fits in perfectly with the surrounding area. Yours can, too!