Although not as popular as Christmas, Easter is nevertheless a major trade opportunity for local retailers. Gifts, candy, flowers and spring-themed household goods are just a few of the popular merchandise choices consumers seek to make. Getting the buyers into your store is therefore of the utmost importance. Indoor and outdoor Easter signs for Maricopa County retailers hold the most promise.
Indoor markers
Think carefully how you can integrate the Easter theme into the signage that you place inside your venue.
- Vinyl wall coverings. Quick to install and very durable, these wall graphics are perfect for all non-porous wall surfaces. Transform your plain store walls into an Easter bunny candy factory, spring meadow theme or Easter egg hunt locale. This kind of wall covering is certain to influence the mood of your buyers and helps them choose some themed products.
- Posters. Custom-printed posters pick up where exterior markers leave off. Use the posters as wayfinding markers to help shoppers locate their favorite chocolate products or spring-themed home goods. Rely on posters to ask questions or jolt the memory for a last minute and oft-forgotten gift item. Last but not least, have posters printed with a specialized product that you promote and use an Easter tie-in. After all, even electronics get an Easter feel when you place them next to photogenic baby chicks or bunnies.
- Window graphics. Although seen from the outside, these are nevertheless signs that your post on the interior of your retail establishment. Do not leave the windowpanes of your Maricopa County store blank. They capture the imagination of onlookers and benefit from decals, lettering or a combination of the two media.
Exterior signage
On the outside of your store, you already have your basic sign that identifies the name of the company. Adding temporary sales signage is a good option for attracting the attention of the passersby who might not ordinarily shop at your store or buy your products. If you are running sales promotions or offer discounts on certain merchandise at this time, temporary signage is a great way of publicizing this information and tying it into the Easter holiday.
- Banners. Outdoor banners are ideal temporary markers. They are easy to put up and can weather even the occasional spring storms. Increase brand awareness by adding your business name and logo as well as the colors of your store to the mention of a deep discount or special offer. Whenever possible, add your brand information to the logo and branding of a desirable product.
- Flags. Flags catch the attention of anyone who sees them fluttering in the breeze. They can be bright and even carry progressive ad wording. If you hang 10 flags, use them to brand your business and convey a brief message. Examples include slogans like “remember her this Easter with flowers” or “what goes great with an Easter ham?”
- A-frames. The easel sign is the quintessential sidewalk advertising medium. It addresses buyers who are coming toward the store from both directions. This sets them apart from the types of markers that address consumers who are looking directly at your storefront. Since you cannot run a successful Easter sale without appealing to as many consumers as possible, adding this kind of marker is a must.
Let Spotlight Signs show you how to ramp up your sales this Spring! Contact us today for a free quote!
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