You throw open the doors to the dojo, and interested students come streaming in, right? Wrong! In fact, if you lack great signs for martial arts schools in Gilbert, AZ, would-be students may head to the competition. At the root of the need for superior signage is the fact that martial arts, in general, is intimidating to most people. They are afraid to come in, ask questions, and have the black belt instructor smirk. Although this is a stereotypical response, it is very real nonetheless. As a result, we recommend welcoming passersby with signs that offer a lot of information while providing gentle advertising prompts.
Window Graphics Tell the Story of the School and Its Targeted Demographic
If your channel letters read “Karate,” your window graphics might talk about children’s classes, family instruction, and beginning as well as advanced student sessions. Women, who are looking for self-defense instruction, may wish to participate but worry about working out in a room filled with men. This applies in particular to disciplines such as Judo or Jiu-Jitsu. If you offer women’s only classes or specific self-defense training, use window graphics to advertise the information.
Because the window graphics are among the most powerful marketing details you present to onlookers, we suggest three strategies:
- Clean and neat look. If you ever walked past a martial arts studio that has a bevy of messages displayed in varying fonts, sizes, and colors, you know that the impression is one of messiness. Avoid this mistake by planning out your long-term graphics and lettering. Next, decide on spaces for changing images and seasonal displays.
- Informative displays. Go for substance rather than flash. Present the schedule, the classes you offer, hours of operation, and who could succeed in this setting. If you focus on training competitive fighters for tournaments rather than instructing children, say so.
- No jargon. It is easy to fall into the trap of getting into the weeds when featuring your window displays. This is a mistake that could cost you students. For the average mom looking for a first martial arts studio for a child, the ideas of katas, belt testing, and sensei-sponsored events means little.
Capitalize on the Front Space of a Cabinet Sign
Unlike a channel letter setup, which limits your display space to only the name of the business or its niche, the electrical cabinet lets you get more detailed. We recommend featuring your name, logo, and contact information. Next, choose one or two niche-specific bits of information that customers would find interesting. For example, make note if your school embraces Brazilian Jiu-Jitsu as opposed to its Japanese counterpart.
On the Interior, Wall Graphics Set the Tone for Students and Visitors
Remind your students of the discipline and commitment that the sport requires. Feature encouraging messages that emphasize the importance of trying versus the perfection of moves. Wall graphics can also take on the form of advertisements by letting students know of other class types you offer.
With so many options open to you when considering signs for martial arts schools in Gilbert, AZ, discuss your plans with our business marker experts before making a decision!