Our experts specialize in the design, manufacture, and installation of vehicle graphics in Gilbert, AZ. Have you been wondering what it takes to develop an eye-popping graphics package or wrap for a work truck, delivery van, or company car? Your questions – answered.
Q: What comes first in a graphics design discussion?
A: The message that you want to communicate to the public guides the use of graphics, colors, and lettering. We therefore first talk about your reason for ordering the package and what you want it to accomplish. Frequently, our clients have a distinct message in mind that revolves around their brand.
Q: How do you envision the look of a graphics package or wrap?
A: We pretend that your vehicle is a billboard. Since it will move, we consider the use of style elements that appeal to the motorist or pedestrian who sees your message when you drive by. This usually rules out the use of delicate graphics, small lettering, and gradient color changes – but not always. There is a place for them in the design of full-vehicle wraps that combine these intricacies with bold letters and color changes as well as niche-specific images.
Q: How do you avoid the visual clutter?
A: Newcomers to the trade frequently adopt an approach that includes everything – including the kitchen sink – in their designs. Hoping that there has to be at least one image or turn of phrase that will stick with the consumer, they overproduce the product. We have found this approach to be counterproductive. In fact, the eye longs for a message that is neat, clean, and easy to absorb. Once we know what the message is you want to send, we design a graphics setup that underscores but does not overshadow it.
Q: Some folks say that it is best to avoid the use of photos; is that true?
A: It is impossible to adopt a one-size-fits-all approach when discussing graphics packages for vehicles. What works perfectly for one company will not be a suitable display for another one. For this reason, we avoid the use of templates and customize each package according to the specifications discussed with our clients. In some cases, this means including photos while in other situations it means keeping them out of the overall design.
Q: Is it a good idea to use the do-it-yourself internet design programs that let me put together my own setup?
A: We usually recommend sitting down with an experienced graphic artist who specializes in the design of vehicle graphics and wraps. If you are a first-time user of the online programs, you may be tempted to put together presentations that do not translate well to the lines of your automobile’s make and model. Our graphic artists also have an eye for color and graphics combinations that may not be as attractive when seen in motion. Of course, if you are a visual artist, these caveats most likely do not apply.
Q: Who can help me with the design of vehicle graphics in Gilbert, AZ?
A: Contact our specialists to schedule a design consultation. At that time, we go through the steps previously outlined to put together a product that makes you stand out from your competition.