To dispel some branding myths, the Harvard Business Review took to task those business owners who believe that increasing the number of interactions would suffice to build a relationship between the brand and the consumer. Instead, the experts warn that the actual connection does not happen unless there are shared values. In fact, these values accounted for 64 percent of consumers who report having a brand relationship. Communicating your business’ values is possible with a broad range of marketing products including building signs in Chandler, AZ.
1. Cabinet Signs Showcase Your Branding Message
Perhaps the most suitable signage solution for your endeavor to build brand relationships with customers is the lightbox cabinet. Its sturdy aluminum construction and polycarbonate or acrylic facing make it ideal for displaying the message of your choice. Choose a cabinet in the shape of your logo or opt for a standard oblong model. The facing might show your company’s name, logo, contact information, and a tagline or motto that reveals your primary value to the consumer.
2. Channel Letters Express Your Brand with Font and Color Selection
Many company owners succeed in expressing their approach to doing business with the help of colors and the font selection of their name displays. In this situation, you do not need the added wording on your building sign. Choose front lit, back lit or open-faced channel letters for your display. We manufacture the bodies from aluminum and use acrylic or polycarbonate for the facings.
3. Dimensional Letters Capture Consumers’ Interests with a Variety of Presentations
Although typically not illuminated, dimensional letters are finding plenty of favor with Chandler’s business community. Display formed plastic with prismatic facings to allow for a look that is different from neighboring merchants. Selecting metal letters that we might then treat with a patina to imitate weathered brass is another selling point for this signage option.
Dimensional letters work exceedingly well when presenting a branding message that mainly relies on color selection. When your signage illumination does not depend on built-in LEDs, which may be the case when you already have façade spotlights in place, we recommend this product.
4. Sandblasted Wood Panel or HDU Signs Underscore the One-off Nature of Your Company
When your brand message focuses on the artisanal aspect of your products, the homemade appeal of your goods and the small-town neighborhood store atmosphere that characterizes your service, a sandblasted sign is ideal when translating your branding into a physical shape. Perfect for businesses that focus on hospitality, tourism, or children’ products and needs, sandblasted panel signs extend the reach of your other marketing tools. Opt for cedar or redwood, when only real wood will do, or go with the durable high-density urethane (HDU), which does not fall victim to termite damage or rot. The colors you choose bring the three-dimensional images to life.
Although it seems that buying building signs in Chandler, AZ can be confusing for the business owner who wants to express a company’s brand in the best way possible, the professionals at Spotlight Signs and Imaging Solutions can help you to get noticed. Contact us today to discuss the building sign that is best suited to present consumers with your branding message.