It is impossible to get the most out of mobile marketing without vehicle wraps in Chandler, AZ. But not all wrap products are created equal. In fact, there are plenty of differences concerning material usage and design options. What should you look for when you get ready to buy?
The Six-second Message Design
Did you know that the average attention span is eight seconds? This puts us one second behind a goldfish. In fact, our attention span has been steadily dropping since 2000. There is a good chance that this trend will continue in the future. Seeing that a vehicle wrap must catch the eye (and keep the attention) of the consumer within that eight-second period, it is wise to factor in the decline of our ability to focus. We suggest a wrap design that gets your message across in about six seconds. Doing so is possible in three steps.
- Define the central message. Your core message, whether it is a “buy me” ad or a name recognition piece for your new company, must be in the foreground and set apart from other information.
- Support the message with graphics and colors. The combination of textures, colors and line angles draws the eye to the intended message.
- Separate other communications for middle and background displays. Secondary messages, such as company differentiation and service menus should play second fiddle in the design. Once you have the consumer’s attention, s/he will take in this data as well.
The Right Material for Your Vehicle Wrap
There are short-term and long-term wraps. The latter is the product that will give you five to seven years of great-looking graphics. We recommend the use of cast vinyl. For a seasonal display, an economical calendered vinyl suffices and saves you money in the process. That said, if your vehicle has several complex curves or rivets, a cast product is your better option.
Saving Money: Good, Bad and Ugly Ways to do It
Unless you can honestly say, “money is no object,” it makes sense to be frugal when commissioning your wrap. However, there is the danger of being pennywise and pound-foolish. We have already touched on choosing the right material – calendered or cast – for your job. However, there are still other money savers. Some are good while others are not. A good way of saving a bit of money is to invest in a partial wrap. In this setup, we use the color of your vehicle and integrate it into the product’s design. This saves you and us material money.
A not so good way to save is the use of a low print resolution. From a distance, you wrap will look fantastic. Since it is from a distance that the majority of visual impressions occur, you are probably going to be fine. Of course, when you park in front of a customer’s home, a high-resolution product looks much better. Perhaps the worst way of trying to save money is by refusing a transparent laminate of your prints and planning to self-install the product.
Contact our experts for more input on buying vehicle wraps in Chandler, AZ.