When you are in the business of managing Scottsdale properties, you already know that paying close attention to signage is a must. Whether it is an apartment, office or retail venue, having the right interior and exterior markers enhances the appeal of the venue. Of greatest importance is the lobby sign. Yet what about the lobby signs for property management companies in Scottsdale, AZ? Do you have a reception area marker that is as well suited for your company as the signage products you regularly commission for the buildings you manage?
Your Approach to the Business
Does your property management company pride itself on thinking outside the box? Do you target a high-end demographic that includes medical office park owners and luxury properties? Do you specialize in managing resort properties along the Shea Corridor? Maybe the properties you focus on are around the cultural district in Old Town. In short, your lobby sign signals your approach to doing business. Target the high-dollar demographic with signs that incorporate metal, glass and similar materials. When working with the fashion stores and art gallery owners, bold acrylics work well. In a nutshell, your lobby sign hints at the types of properties you usually work with.
Name Recognition and Brand Awareness
In addition to giving visitors to your offices clues about your business model, the sign in your lobby also assists with generating name recognition and brand awareness. For this reason, many business clients incorporate mnemonic devices in their signage products. Color combinations, textures, installation methods and even lighting all assist with the creation of an impression that is memorable. Make the time your clients spend in the office with your staff members count. With the right product, your clients will remember your company’s name and branding message when seeing your logo or even similar color combinations.
Balancing the Space
As a property management specialist, you are fully aware of the impact that your space has on visiting clients, investors and other business contacts. The treatment of your focal wall provides a taste of this understanding. How do you balance your own space? Is it attractively apportioned? Does the sign offer a visually pleasing focal point in your office? Do the colors and style elements find repetition in the interior décor of the space?
Choosing the right lobby signs for property management leasing offices in Scottsdale, AZ, is crucial. It helps you bring in new business and do the work that your clients have hired you to accomplish. This dual function is only possible with a product that perfectly represents who you are and what your business stands for. When you are ready to commission this type of sign, the experts at Spotlight Signs and Imaging Solutions help you to get noticed.
Contact our graphic artists today to discuss your signage needs. We welcome the opportunity to visit you for a site survey. During this time, we take measurements, make notes of color choices and evaluate the artwork that you already have on file. Next, we work with your management team on the design of a lobby marker that accomplishes all the points we touched on – and more!