The brand is what resonates with the consumer. Stronger than your advertisements that say, “Buy me,” branding entices the shopper to become a buyer because of shared values. Something in your message signals to the right demographic that you are different from the competition. In fact, there are 3 ways to use signage to bring your brand to life in Gilbert, AZ!
1. Vehicle Graphics or Wraps Take a Brand Message to Your Intended Audience
Full wraps, partial wraps, spot graphics, vehicle graphics and lettering combinations and even stand-alone lettering are ideally suited to transform any vehicle into a mobile billboard. No matter what type of car, truck, or van you use during the workday, we can treat it with your brand message. Typically, we focus on three distinct display options.
- Color. Your color is an integral portion of the brand message. It allows the shopper to recognize you almost instinctively. We stick closely to your corporate color palette when designing a vehicle graphics product to ensure that this aspect of the brand message comes through loud and clear.
- Tagline. A jingle, motto or other brief slogan serves to reinforce your company’s name recognition. It also identifies you as the business that does something specific. Although not all companies use it, we like to include it in a brand wrap for those that do.
- Niche definition. Spelling out a niche explanation is an excellent idea for any business. If there is a lot of competition in your particular field, we recommend featuring statements about the areas where you differ from others.
2. Lobby Signs Reveal Your Approach to Doing Business
While a wrap presents your brand with colors and lettering, a lobby sign adds the material dimension to the mix. For example, a software design firm would choose a different lobby sign material than a hospital. Typically, software designers favor innovative looks that highlight their ability to create something new and – thus far – unheard of. Hospitals, clinics, and urgent care centers opt for presentations that underscore professionalism.
In addition to showing off the brand colors, the selection of materials is a crucial aspect. For the software designer, acrylic logo boards, metal lettering, and lit signage could be ideal. When preparing signage for a medical facility, the use of acrylic dimensional letters or PVC is typical. That said, private medical offices might opt for an acrylic logo board instead.
3. Window Graphics Entice the Shopper to Step Closer and May Result in a Conversion to Buyer
Generate plenty of interest and foot traffic with cleverly designed window graphics. They transform the look and feel of your storefront’s appearance. Choose seasonal images, a full wrap, temporary cling products, or a repetition of the company’s name and logo from the building sign.
Need Excellent Branding Products Today?
We just showed you 3 ways to use signage to bring your brand to life in Gilbert, AZ! But did you know that there are plenty of additional options open to you? For example, if vehicle graphics or wraps are not in your budget right now, a perforated vinyl window covering might just be the answer. Learn more about your options today by discussing your thoughts with our experts.
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