When we initially met with the team at Makers Sports Management, our team assisted the client with wayfinding signs in Scottsdale, AZ. At the time, we put together front window graphics, directional wall graphics, and an acrylic wall sign with standoffs. When the client contacted us recently, they needed vinyl window decals and an acrylic lobby sign for its newly acquired Range Sports.
Expert Rebranding with Window Vinyl and Acrylic Lobby Signage
Recently acquired by Makers Sports Management, Range Sports is now in the process of rebranding. Our team assisted with designing, producing, and installing vinyl window graphics. We still had the New Level and Motion Lab specs on hand, which allowed us to fabricate these products quickly. Our installers then meticulously mounted these products to the exterior-facing surfaces.
The second element of the project was a lobby sign spelling out Range Sports. We cut a sheet of acrylic in the desired size and applied a printed vinyl overlay for the letters. Finally, we mounted it with brushed aluminum standoffs to the wall. The client specified that they wanted the glossy finish, which is an elegant way to present a brand message. Because of the standoffs, the letters create subtle shadows, which catch the eye.
Rebranding 101
What goes into a successful rebranding? We have previously discussed effective signage as one of the most important rebranding strategies. Examples include the signage products we have done for the merger of Element and National Technical System. Another rebranding we undertook was for Geneva Financial, which rebranded and needed signs at two locations.
Remember that customer-facing signage is the priority. Suppose you are advertising the change of colors, fonts, or corporate identity in newspapers or online. In that case, your storefront must be ready to welcome customers looking for a new look. Interior signage then follows naturally. We recommend beginning with the lobby sign and then having secondary signage take its design cues from it.
Entrust Your Signage Project to a Team with Experience
We have worked with a broad range of businesses in the area. Our team specializes in designing, producing, and installing new signage, refacing signage, and rebranding signage setups. We gladly assist you with vinyl window decals and an acrylic lobby sign, a complete interior and exterior signage suite, or something else altogether.
What is your next signage project? Talk with our team today to see how we can assist you!