Is 2015 the year that you add contractor truck lettering? Gilbert, AZ, service providers are discovering a previously overlooked marketing opportunity that they actually already own: their vehicles. If you are in the plumbing business, you already own a truck, quite possibly a van and maybe also a trailer. You routinely pull up in front of your clients’ homes with one of these vehicles. You also take them to the supply warehouse, the fast food restaurant and all over the city streets and highways.
Advertising with Truck Lettering Builds Your Brand Locally!
But if you have not yet taken the opportunity to turn these vehicles into movable billboards, you are missing out on some great marketing opportunities. The professionals at Spotlight Signs and Imaging Solutions frequently get questions about truck lettering, partial wraps and the benefits that these marketing products offer to plumbing contractors. Well, here are our answers.
Relationship Marketing
A homeowner is far more likely to call your business – as opposed to a competitor’s company – if they see your well-marked truck parked in a neighbor’s driveway. The business relationship between you and the neighbor is a selling point that depends on the neighborly relationship as well. Neighbors figure that the other homeowner has done his homework before hiring you. When talking about the job, your client (hopefully) expresses satisfaction with your work. At this point, having your business’ name and contact information displayed as vehicle lettering does a good advertising job by making it easy to get a hold of you.
Niche Marketing
A standard white work truck pulls up at the job site. The vehicle does not reveal anything about the company that owns it, the niche that the company serves or the details of the company’s services. Let’s say that your truck pulls up with a partial wrap. It immediately identifies your plumbing business’ name, offers contact information, highlights your niche and gives you the opportunity to point out your company’s emergency service availability. Whether the job site is a residential neighborhood, a construction site or a commercial venue, potential clients are taking notice. Overlooking the unmarked truck, they focus on your vehicle and take in its message.
Service Differentiations
What sets you apart from the other plumbing businesses in your area? Do you offer holiday and weekend hours at weekday rates? Do you provide written references? Are you affiliated with a home builder who is very prominent in your area? All these are selling points. Mention them with your partial wrap or lettering to stand out from the crowd.
Of course, there are plenty of other reasons why partial vehicle wraps for contractors in Gilbert, AZ, are far more useful than newspaper or television advertising. Statistics have proven that treated vehicles increase name recognition and brand awareness. They also show that folks will remember your vehicle better than they would another one. So go ahead, call our friendly professionals today to get started on your order. Make 2015 the year that your service vehicles finally pull their weight and become movable billboards. Before long, you are sure to notice an increase in calls and emails, which may be traced back quickly to your treated vehicles.