Located at 3509 South Mercy Road in Suite 107, Smiles at Mercy Gilbert is a full-service dental office with a neighborhood dentist’s appeal. The services menu includes periodontal and preventative dentistry, crowns, and pediatric treatments. When this clinic needed window graphics and door lettering, its management team contacted the professionals at Spotlight Signs and Imaging Solutions.
Door Lettering and Window Graphics for Dental Offices in Gilbert, AZ
We met with the team to discuss the signage needs of the clinic. At that time, we learned that the team wanted to add window bands to promote the office’s products and services. Adding the logo to the front door would further assist with the creation of brand awareness.
We designed, manufactured and installed multiple vinyl window bands that show off dark lettering on white backgrounds. Doing so heightens the visibility of the product when installed to the lightly tinted glass. These bands now inform prospective patients of services such as dental implants and all-porcelain crowns. Adding the logo to the front door greatly enhances the branding of the venue, particularly for patients who have researched the clinic online before making an appointment.
Why Branding Matters
Although branding is the type of term that everyone knows, few can succinctly define it. In simplest terms, your brand is an extension of your corporate personality that makes a promise to the consumer. It achieves this feat by combining some visual clues.
- Logo design. The logo you select for your business bespeaks your corporate attitude. Showing it off on your building makes sense. Doing so engages the consumer and generates a recognition, and buy-in, of your approach to doing business.
- Colors and fonts. The colors and fonts you choose grab the attention of the customer. Choose bright colors and bold fonts, and you are metaphorically grabbing the consumer by the arm. Opt for an elegant script and muted colors instead, and you beckon rather than shout. There is a right combination for any business.
- Signage. Adding signage to the mix is a vital part of your branding. It helps to set the stage for the customer’s expectations. When a client walks into a business that features instructional signage designed to educate a customer about products and services, it is clear that this company expects to do business.
How Signage Brands
Color choices, material selections and even your decision concerning mounting options combine to communicate your branding messages to the consumer. By installing window graphics and door lettering for dental offices in Gilbert, AZ, Smiles at Mercy Gilbert presents itself to the public as a one-stop dental health care provider that brings a small-town friendliness to a large-city-quality clinic. The caring staff of the venue accomplishes the delivery on this promise.
Let Experts Help When Branding with Window Graphics
When you are ready to revisit the current branding setup of your business, contact our professionals. We work with you to discover new ways of communicating your brand with window graphics and lettering. Also, we help you present it with secondary signage components as needed. Contact us today to learn more and to get started on your project.