Located at 2450 South Higley Road, this Stamps Automotive is a branch of the popular Stamps Auto Repair chain that provides a dealer alternative for automotive service, regularly scheduled maintenance as well as any repair needs. This company has the distinction of being a certified NAPA Center, which underscores the excellent craftsmanship that goes into any job.
This certification also provides consumers with a great warranty. When it came time to overhaul the Higley Road branch’s signage as part of the shop’s overall remodel, the company’s management team contacted Spotlight Signs and Imaging Solutions.
Signage Suite Overhaul
The management team was concerned about the last signage design’s failure to highlight the service aspect of the business. Instead, it looked as though the primary focus was on being a NAPA auto parts dealer. We provided several options to highlight the service and repair aspects while downplaying the NAPA co-branding. The company liked the fact that the NAPA designation is no longer the focus of the signage but displays much smaller on the products.
- Building signs. Illuminated cabinet signs for auto repair centers in Gilbert, AZ, make wayfinding a snap for motorists in need of services. We created two 3-feet by 10-feet cabinets that feature interior LED illumination. These markers display pan-embossed faces to offer dimension to the signage. This contrasts attractively from the flat-face approach other repair shops favor.
- Lobby sign. This marker is a dual panel design. It features a blue acrylic back and a clear front panel. Measuring 2 feet by 5 feet, the panel combination displays the full-color laminated front signage print. We mounted this product with ½-inch stand-offs.
Both signs now identify Stamps Auto Repair as a service and repair shop first and a NAPA location second.
Brand-building Signs for Auto Repair Centers in Gilbert, AZ
Building your brand is a crucial aspect of having a successful business in Gilbert. The trick here is to ensure that consumers know what you do and what your affiliations are. Although the latter are an important part of building credibility in the automotive repair business, it can be a disadvantage when the co-branding overshadows the actual message of the sign.
For this reason, we usually advise our clients – automotive repair shops and those outside of the car niche – to observe three simple steps.
Display a niche explanation. A simple word or phrase easily shows what you do. In the case of Stamps, it identifies the business a service and repair center. When you are a chiropractic care center that specializes in sports medicine, you might brand yourself as a full-service chiropractic care clinic for athletes.
Repeat the message. There used to be a time when just one exterior sign was sufficient. This is no longer the case. Now, businesses need multiple signage solutions to highlight their services and business affiliations.
Consistency in the message. Decide ahead of time how you would like to brand yourself. Next, emphasize this part of your message on all signage products that you display on the exterior as well as the interior.
Call us today for more information on this process and to get started on boosting your message.