How do you capture the attention of trade show attendees? Sure, you have a great product and a group of experienced sales people who will go with you, but when you enter the hall and see the throngs of exhibitors, it is easy to get a bit disheartened. How will you stand out from the crowd? The answer is simple: When a Phoenix trade show is around the corner, beef up your displays.
At Spotlight Signs and Imaging Solutions, we have discovered that it is not enough to have one great display method. Instead, we have found that the most successful exhibitors have a collection of displays that they can mix and match, depending on the venue, the occasion and the products that they will show. Among the hanging structures, iPad and banner stands, two additional display products stand out: pop-ups and table throws.
Pop-up displays for Phoenix trade shows excel in their versatility. Available in a wide variety of colors and allowing for a host of fabric choices, these displays rely on channel bar designs and magnets to set up quickly, hold the marketing material in place securely and collapse just as simply. When you first lay eyes on one of these systems, it may seem a bit overwhelming. Can you really manage to put this whole thing together – and then break it apart again – all by yourself? The answer is a resounding yes.
- Tabletop displays. Measuring from four feet to eight feet, these are wonderful backdrops for an information table. Use them to draw eyes to your booth and generate interest in the brochures and other items that you intend to leave for visitors on the table.
- Full height pop-ups. They come in a variety of lengths. Anywhere from six feet to 10 feet, these displays have increasing footprints. Depending on your spatial allotment, you may find that a serpentine display will give your booth the same visual interest at a smaller size.
- Horseshoe setup. If you have a lot of space to work with, the horseshoe display should most certainly be on your must-have list of items to buy. It offers three display walls that are nevertheless not so closed off that they would keep the eyes of onlookers out. At the same time, they are sufficiently cozy that attendees can concentrate on your displays without getting distracted by the folks next to you.
Custom imprinted table throws for Phoenix trade shows are excellent to support brand awareness building. Stretch and fitted options make them useful for any type of table.
- Basic throw. Imprinted with your logo, company name and any graphics or information you desire, these throws quickly dress up any table and also hide the unsightly nicks and dings that some of the venue furniture might display.
- Convertibles. A step up from the basic models, these throws can fit six-foot or eight-foot tables. Since you never know what you get at one of these shows, it is an excellent idea to come prepared with equipment that can be made to custom-fit any size. Velcro tabs ensure a snug fit.
- Table runners. When you want to create a visual counterpoint, opt for a runner that complements – or clashes with – the color of your basic throw. It creates an aesthetic display that is difficult to miss or ignore.
Ready to get noticed at your next event? Contact us today for a free quote!